In this episode, Nick McLean and Suneet Agarwal interview Glenn Sanford, CEO of eXp World Holdings. Sanford shares the origin story of eXp Realty, the first cloud-based national brokerage. He discusses overcoming market challenges, the business ideology behind eXp, and his relentless focus on lead generation. The conversation explores eXp's milestones, emphasizing the role of online marketing and SEO. Sanford unravels the intricacies of incentives, offering insights into employee motivation and successful split structures. He provides valuable advice on navigating the current real estate market, predicting potential rate decreases and a shift to a sellers market in the coming year. Don't miss Sanford's tips for agents and team leaders on thriving in Real Estate in 2024. Gain actionable advice from an industry visionary.
VIDEO CONTENTS:
00:00 Introduction
01:05 The Origin of eXp
11:34 eXp’s Biggest Milestones & Inflection Points
18:54 Online Marketing Mastery
24:46 The Importance of Incentives
37:22 Glenn’s Market Analysis
42:10 How to Win 2024