Kendall Bonner shares her journey from real estate agent and attorney to Vice President of Industry Relations at eXp Realty, where she now leads their business solutions division. She offers deep insights into how agents can leverage technology while maintaining authenticity, emphasizing the importance of strategic implementation over overwhelming adoption. The conversation takes an unexpected turn when Kendall challenges the traditional view of real estate as a sales profession, making a powerful case for negotiation as the core skill agents need to master. Through practical examples and real-world scenarios, she demonstrates how every aspect of the business, from lead conversion to closing, is fundamentally a negotiation rather than a sale.
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