Negotiation First: Rethinking Real Estate Skills with Kendall Bonner

Kendall Bonner shares her journey from real estate agent and attorney to Vice President of Industry Relations at eXp Realty, where she now leads their business solutions division. She offers deep insights into how agents can leverage technology while maintaining authenticity, emphasizing the importance of strategic implementation over overwhelming adoption. The conversation takes an unexpected turn when Kendall challenges the traditional view of real estate as a sales profession, making a powerful case for negotiation as the core skill agents need to master. Through practical examples and real-world scenarios, she demonstrates how every aspect of the business, from lead conversion to closing, is fundamentally a negotiation rather than a sale.

Chapters:

• 00:00:00 - Introduction to Cash Offers as a Competitive Edge
• 00:00:36 - Welcome to the Reside Platform Podcast
• 00:00:47 - From Attorney to EXP Executive: Meet Kendall Bonner
• 00:01:11 - The Power of Real-World Industry Connections
• 00:02:49 - Behind the Scenes: VP of Industry Relations at EXP
• 00:06:34 - Strategic Tech Tools That Actually Drive Results
• 00:09:00 - Building a Tech Stack for Your Business
• 00:12:00 - Express Offers: Adding Value Through Cash Offers
• 00:16:00 - Balancing Multiple Tech Solutions
• 00:19:00 - Creating a One-Stop Shop vs One-Trick Pony
• 00:21:00 - The Future of Real Estate Technology
• 00:23:31 - Why Negotiation is Your Most Valuable Skill
• 00:28:04 - Connect with Kendall and Next Steps

Links and Resources:

• Reside Platform
• Reside Platform Website
• Kendall Bonner on LinkedIn

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