−$98K → +$80K
Net income, same four-month window year over year
+67%
Revenue growth in six months
$2.4M → $3.6M
GCI, 2025 to 2026 projected
+$179K
Profitability improvement
THE STORY
Revenue wasn’t the problem. What was left after revenue was.
Team Lally wasn’t a struggling business. Adrienne Lally and Attilio Leonardi had built one of the more recognized teams in Hawaii; $66M in volume, $2.4M in GCI. By the numbers most team leaders track, they were doing well.
But the number they couldn’t ignore was net income. The business was generating revenue and losing money at the same time. In the first four months of 2025, the team brought in $467K in revenue and posted a −$98K loss.
That’s the situation a lot of team leaders are quietly in. Revenue goes up. The bank account doesn’t reflect it. Something in the middle is broken, and it’s hard to see exactly where.
Adrienne and Attilio joined Reside in November 2025 with a clear goal: not just to grow, but to build a healthier business. More revenue was fine. More revenue with margin was the actual target.
Six months later, the same four-month window looked completely different. Revenue had climbed from $467K to $780K, up 67%. Net income had swung from −$98K to +$80K. A $179K improvement, in six months, while the business grew.
For 2026, Team Lally is projecting $75M+ in volume and $3.6M in GCI, $1.2M more than the year before.
The revenue problem wasn’t hard to solve. The profitability problem required knowing where to look.
THE NUMBERS
The same four months. A completely different business.
Most teams measure growth in volume and transactions. Team Lally measured it in what actually stayed. That’s a different discipline, and a harder one.
WHAT THEY BUILT WITH RESIDE
A business that got bigger and healthier at the same time.
01
Operational discipline that found the margin
Revenue wasn’t the issue. Where it went was. They worked through the expense structure, tightened operations, and built the financial clarity to understand what the business actually needed to run profitably at scale.
02
A growth strategy that didn’t trade profit for volume
It’s easy to grow revenue by spending more. The harder skill is growing revenue while improving margin. Team Lally did both simultaneously, which means the growth compounded instead of just adding pressure.
03
The infrastructure to hold it together
A leaner, more profitable business only stays that way if the systems hold as volume increases. They built the operational foundation that let the team grow to $3.6M in projected GCI without recreating the same margin problems at a larger scale.
A GROWING REVENUE NUMBER ISN’T THE GOAL. A GROWING BUSINESS IS.
Book a Discovery Call. We’ll look at where your revenue is going and show you what building a healthier, more profitable team actually requires.
