Our Founders
At Reside, we’re driven by a leadership team that’s walked the walk.
Our four founders bring decades of hands-on experience, innovative thinking, and proven success in real estate coaching, operations, and growth.
Together, they’ve built a platform designed to help real estate professionals reach their full potential. With their guidance, achieving consistent performance and long-term success becomes not just possible—but guaranteed.

Jon Cheplak
Co-Founder

Suneet Agarwal
Co-Founder


Nick McLean
Co-Founder
Our Executive Coaches
At Reside, we’re driven by a leadership team that’s walked the walk.
Our four founders bring decades of hands-on experience, innovative thinking, and proven success in real estate coaching, operations, and growth.
Together, they’ve built a platform designed to help real estate professionals reach their full potential. With their guidance, achieving consistent performance and long-term success becomes not just possible, but guaranteed.

Chris Snow
Executive Coach

Jamie Seneca
Executive Coach


John Rota
Executive Coach

Ross Hardy
Executive Coach

Mie Yamashita
Executive Coach & Agent Trainer

Tim Moldenhauer
Executive Coach
Our Team
Behind every great platform is a great team—and Reside is no exception.
Our skilled professionals bring deep expertise in sales operations, finance, onboarding, CRM systems, and productivity optimization.
Whether it’s improving back-office workflows or helping your agents close more deals, we’re here to support every aspect of your growth.
At Reside, we don’t just consult—we become your team’s strongest ally.

Brittany Earnhardt
Executive Assistant

Brooke Riecke
Client Success Manager
Brooke Riecke
(Client Success Manager)
Brooke Riecke is a Client Success Manager known for enhancing client experiences and driving team performance.
With expertise in operations, training, and project management, she streamlines workflows, solves challenges quickly, and delivers high-impact results.
Her leadership blends empathy, accountability, and decisive action, with a focus on building scalable systems and strong cross-team collaboration.

Curtis Frye
Chief Financial Officer

Karlton Utter
Head of Agent Training & Development
Lauren Holland
(Head of Agent Training & Development)
Karlton Utter is the Head of Training and Agent Development at Reside, where he leads initiatives focused on skill development, mentorship, and performance-driven growth.
With a strong background in sales leadership and real estate, he brings a balance of hands-on experience and strategic insight to help agents and teams reach their full potential.
Karlton is known for creating engaging, results-oriented training environments that foster accountability, collaboration, and continuous improvement—ensuring agents have the tools and clarity needed to succeed in a competitive market.

Lauren Holland
Director of Client Experience
Lauren Holland
(Director of Client Experience)
Lauren Holland is the Director of Client Experience at Reside Platform, where she specializes in optimizing real estate team operations, coaching and training administrative and virtual assistants, and developing scalable standard operating procedures (SOPs).
At Reside, Lauren leads initiatives in onboarding, agent services, client meetings, operations, and admin coaching.
With a strong background in executive and operational support, she offers strategic counsel to Real Estate Admin and Virtual Assistants worldwide, focusing on fostering leadership, enhancing client onboarding processes, and delivering exceptional client experiences.

Paul Diaz
Director of Sales

