Our Executive Team
At Reside, we’re driven by a leadership team that’s walked the walk.
Our executive team brings decades of hands-on experience, innovative thinking, and proven success in real estate coaching, operations, and growth.
Together, they’ve built a platform designed to help real estate professionals reach their full potential.
With their guidance, achieving consistent performance and long-term success becomes not just possible—but guaranteed.
Our Executive Coaches
At Reside, we’re driven by a leadership team that’s walked the walk.
Our four founders bring decades of hands-on experience, innovative thinking, and proven success in real estate coaching, operations, and growth.
Together, they’ve built a platform designed to help real estate professionals reach their full potential. With their guidance, achieving consistent performance and long-term success becomes not just possible, but guaranteed.
Chris Snow
Executive Coach
Jamie Seneca
Executive Coach
John Rota
Executive Coach
Ross Hardy
Executive Coach
Tim Moldenhauer
Executive Coach
Our Team
Behind every great platform is a great team—and Reside is no exception.
Our skilled professionals bring deep expertise in sales operations, finance, onboarding, CRM systems, and productivity optimization.
Whether it’s improving back-office workflows or helping your agents close more deals, we’re here to support every aspect of your growth.
At Reside, we don’t just consult—we become your team’s strongest ally.
Jeffrey Rega
Head of Business Operations & Marketing
Jeffrey Rega
(Head of Business Operations & Marketing)
Jeffrey Rega is the Head of Business Operations & Marketing at Reside, where he specializes in developing scalable systems, technology adoptions, and overall organizational efficiency.
At Reside, Jeffrey leads initiatives in project management, systems administration, client onboarding, and event planning.
His background in leadership includes management of large scale corporate and startup operations, technological assessment and implementations, and project management, focusing on implementing company-wide automations and building infrastructure that runs autonomously at scale.
Brooke Riecke
Client Success Manager
Brooke Riecke
(Client Success Manager)
Brooke Riecke is a Client Success Manager known for enhancing client experiences and driving team performance.
With expertise in operations, training, and project management, she streamlines workflows, solves challenges quickly, and delivers high-impact results.
Her leadership blends empathy, accountability, and decisive action, with a focus on building scalable systems and strong cross-team collaboration.
Curtis Frye
Chief Financial Officer
Dan Simon
Senior Account Strategist
Dan Simon
(Senior Account Strategist)
Dan has been in real estate for over 25 years. He started his career at Proquest Technologies, a call-capture platform designed to help real estate agents capture and connect with leads immediately. He then transitioned into coaching, where he sold programs, served as a resource coach and team leader, and worked directly with several coaching clients.
Dan has been married to his wife, Donna, for over 30 years. He is the proud father of his daughter, Rachel, and two bonus daughters, as well as a grandfather of four. When he isn’t working, he enjoys spending time with his wife watching Jeopardy! and The Traitors, or counting down the days until Christmas as a self-professed holiday fanatic.
Dan’s driving focus is simply to help others. Regardless of where someone is in life, where they want to go, or what obstacles they face, he strives to offer encouragement and hope.
Karlton Utter
Head of Agent Training & Development
Karlton Utter
(Head of Agent Training & Development)
Karlton Utter is the Head of Training and Agent Development at Reside, where he leads initiatives focused on skill development, mentorship, and performance-driven growth.
With a strong background in sales leadership and real estate, he brings a balance of hands-on experience and strategic insight to help agents and teams reach their full potential.
Karlton is known for creating engaging, results-oriented training environments that foster accountability, collaboration, and continuous improvement—ensuring agents have the tools and clarity needed to succeed in a competitive market.
Lauren Holland
Director of Client Experience
Lauren Holland
(Director of Client Experience)
Lauren Holland is the Director of Client Experience at Reside Platform, where she specializes in optimizing real estate team operations, coaching and training administrative and virtual assistants, and developing scalable standard operating procedures (SOPs).
At Reside, Lauren leads initiatives in onboarding, agent services, client meetings, operations, and admin coaching.
With a strong background in executive and operational support, she offers strategic counsel to Real Estate Admin and Virtual Assistants worldwide, focusing on fostering leadership, enhancing client onboarding processes, and delivering exceptional client experiences.
