Our Founders
At Reside, we’re driven by a leadership team that’s walked the walk.
Our four founders bring decades of hands-on experience, innovative thinking, and proven success in real estate coaching, operations, and growth.
Together, they’ve built a platform designed to help real estate professionals reach their full potential. With their guidance, achieving consistent performance and long-term success becomes not just possible—but guaranteed.
Jon Cheplak
Co-Founder
Suneet Agarwal
Co-Founder
Nick McLean
Co-Founder
Our Team
Behind every great platform is a great team—and Reside is no exception.
Our skilled professionals bring deep expertise in sales operations, finance, onboarding, CRM systems, and productivity optimization.
Whether it’s improving back-office workflows or helping your agents close more deals, we’re here to support every aspect of your growth.
At Reside, we don’t just consult—we become your team’s strongest ally.
Brittany Earnhardt
Executive Assistant
Curtis Frye
Chief Financial Officer
Lauren Holland
Director of Team Operations
Lauren Holland
(Director of Team Operations)
Lauren Holland is the Director of Team Operations at Reside Platform, where she specializes in optimizing real estate team operations, coaching and training administrative and virtual assistants, and developing scalable standard operating procedures (SOPs).
At Reside, Holland leads initiatives in onboarding, agent services, client meetings, operations, and admin coaching. With a strong background in executive and operational support, she offers strategic counsel to Real Estate Admin and Virtual Assistants worldwide, focusing on fostering leadership, enhancing client onboarding processes, and delivering exceptional client experiences.
Mie Yamashita
Head of Team Productivity
Travis Halverson
CRM Client Success
Travis Halverson
(CRM Client Success)
Travis Halverson has been an Inside Sales Agent (ISA) for almost seven years, achieving over 600 closings. He is passionate about transforming the real estate industry and assists over 70 teams nationwide through Digital Maverick, bringing a positive attitude and extensive knowledge to every interaction.
Additionally, he collaborates with Ezhomesearch, helping exclusive clients with conversion to ensure they capitalize on generated opportunities. Beyond Ezhomesearch, Travis works with the Reside Platform, engaging with over 40 CEOs to enhance their conversion tactics and follow-up processes. He enjoys brainstorming with these leaders to discover innovative ways to make real estate more efficient and user-friendly.
Paul Diaz
Head of Sales
Brooke Riecke
Client Success Manager
Brooke Riecke
(Client Success Manager)
Brooke Riecke is an accomplished Client Success Manager with a passion for delivering exceptional client experiences and driving team performance. With a strong background in operations, training, and project management, she excels at improving internal processes while enhancing the overall client journey. Brooke is known for her ability to resolve challenges quickly, streamline workflows, and ensure deliverables exceed expectations.
Her leadership style is rooted in empathy, accountability, and decisive action. She’s led corporate initiatives, created impactful training programs, and built scalable systems that support cross-departmental growth. Outside of work, Brooke enjoys traveling and spending quality time with family and friends—experiences that fuel her people-first approach.
