E 70 | Cultivating Your Real Estate Brand Through Strategic Social Media | with Rachel Miller

In this episode of the Reside Platform Podcast, host Suneet Agarwal is joined by the incredible Rachel Miller, a true expert in organic traffic and social media marketing. Known as the "organic traffic queen," Rachel shares her journey from humble beginnings to becoming a highly respected figure in digital marketing, with a focus on how real estate professionals can harness the power of free social media to build their brand, grow their audience, and boost their sales.

Rachel dives into actionable strategies for realtors, emphasizing the importance of becoming a community presence and how to effectively "farm" neighborhoods using social media. She shares innovative tactics, such as leveraging local Facebook groups, becoming the go-to source for neighborhood news, and using engaging, community-centered content to build trust and authority. From practical examples like showcasing local issues to creative ideas for engaging posts, Rachel provides a blueprint for dominating your local market.

Whether you're a seasoned agent or just starting, this episode is packed with invaluable insights and tips to help you elevate your real estate game and make a lasting impact in your community.

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VIDEO CONTENTS: 

00:00 Introduction

01:31 Rachel’s Background

05:14 Find an Underserved Neighborhood

10:14 Two Ways to Leverage Social Media

21:20 Earning the Right To Pitch to Them

30:00 What To Post on Social Media

36:37 How To Get the Leads Contact Info

41:25 Can You Recycle Posts?

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Show Notes:

Find out more about and get in touch with Rachel at

www.rachelmiller.com

www.pagewheel.com