Why Radio Advertising Still Packs a Punch for Realtors with Matt Wagner

Suneet sits down with Matt Wagner for an insightful conversation on the power of traditional media, especially radio, in boosting real estate success—even in a digital-first world. Matt draws from his extensive experience to reveal how top agents achieve lasting impact through Google reviews, strong follow-up systems, and strategic branding. They explore the emotional pull of nostalgia and connection in marketing, the importance of building genuine media relationships, and the story behind Matt’s collaboration with Barbara Corcoran. This episode is a must-listen for real estate professionals looking to understand what truly drives results in today’s market.

Chapters:

• 00:00:00 - Welcome to the episode and introduction of guest, Matt Wagner
• 00:01:00 - Matt’s background and expertise in real estate branding through media
• 00:02:30 - Success stories with exclusive market approaches
• 00:04:15 - Insights on navigating current real estate market challenges
• 00:08:15 - Effective media strategies for real estate agents
• 00:10:05 - Leveraging Google reviews for brand credibility
• 00:12:10 - Importance of robust follow-up systems
• 00:13:45 - Strategies for driving online traffic from traditional media
• 00:20:20 - Building lasting brand awareness through consistent media presence
• 00:24:10 - Lessons from political advertising in real estate marketing
• 00:25:35 - Why radio advertising remains relevant today
• 00:26:35 - Using nostalgia in media for audience connection
• 00:27:30 - Identifying compelling voices and influencers in media
• 00:28:25 - Story behind Barbara Corcoran partnership and its marketing power
• 00:35:55 - Importance of quality production in media campaigns
• 00:41:05 - Key tips for real estate agents aspiring to grow their business
• 00:44:40 - Closing thoughts and how to connect with Matt Wagner

Links and Resources:

• Reside Platform
• Suneet Agarwal on LinkedIn
• Reside Platform Website
• Matt on LinkedIn
• Radio and Television Experts

Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!