Shant Banosian shares his journey to becoming one of the nation’s top mortgage professionals, breaking down lessons from the 2008 crisis and how these shaped his approach to leadership, team-building, and business growth. Shant digs into why sticking to the basics and working tirelessly were essential to his success, even during the toughest times, and explains how tools like EOS and Traction helped scale his business. He also tackles the often-overlooked value mortgage professionals bring beyond competitive rates, giving insights into talent attraction, client retention, and the real, on-the-ground work that fuels long-term success in real estate and mortgage.
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