How to Sell Homes Like a Psychologist, Not a Salesperson with Barry Jenkins

Suneet sits down with his longtime friend and industry powerhouse Barry Jenkins for a raw, insightful, and entertaining conversation about real estate, leadership, and personal growth. With 26 years in the business, an 80-agent team, and a bestselling book, Barry shares what actually moves the needle in sales, why agents are throwing away perfectly good leads, and how being "too nice" is holding them back. They also dive into AI’s impact on real estate, the importance of mindset shifts, and why Barry's fitness journey completely transformed his approach to business. Of course, there’s no shortage of laughs, storytelling, and the kind of brutally honest insights that make this episode a must-listen for anyone in real estate, sales, or leadership.

Chapters:

• 00:00:00 - Choosing Growth Over Destruction
• 00:01:00 - A Snack Addiction and an Awakening
• 00:01:19 - 26 Years, 80 Agents, and a Bestselling Book
• 00:02:10 - The Accidental Impact of Mentorship
• 00:03:45 - Why ‘Too Nice’ is Ruining Your Sales
• 00:06:35 - Writing a Book When You Barely Passed English
• 00:09:15 - Why Agents Think Leads Are ‘Bad’ (And They’re Wrong)
• 00:13:00 - Personal Growth, Mindset Shifts, and Hard Truths
• 00:18:41 - Faith, Journaling, and the 600-Page Habit
• 00:19:32 - Rock Bottom, Resilience, and Rebuilding Stronger
• 00:21:56 - How Fitness Forced Me to Level Up in Business
• 00:23:02 - Real Estate Battles, AI Takeovers, and What’s Next
• 00:24:44 - The Secret to Beating Plateaus (in the Gym and Business)
• 00:25:46 - Lifting Heavy, Failing Hard, and Winning Big
• 00:27:03 - Business is a Sport—And I Play to Win
• 00:31:35 - Hidden Revenue Streams Most Agents Ignore
• 00:35:10 - Kyrie Irving, Unexpected Moments, and The Art of Awareness

Links and Resources:

• Reside Platform
• Reside Platform Website
• Barry on LinkedIn
• Website
• Too Nice for Sales
• Instagram

Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!