#70 – The First Email Your Team Reads Every Morning Should Be Written by You. Your agents never hear from you, and it shows in your sales.
The Most Overlooked Journey on Your Team
Have you obsessed over the buyer journey and the seller journey when working with your team?
Of course you have. Every great leader thinks about the client experience.
But here’s the question you’ve probably overlooked:
Have you obsessed over the agent journey on your team?
The Agent Journey
The journey of being on your team is shaped 100% by your leadership, your environment, and the experiences you create.
Clients require a thoughtful system of touches to stay top of mind. Research says you need 33 real touches a year to keep a client for repeat and referral business.
So what about your team?
How many touches do you need with them to build enough leadership equity that they listen, trust, and take action?
365 touches.
Every single day.
Daily Deposits, Not Demands
These daily touches aren’t to-do lists.
They aren’t demands.
They’re deposits.
Every email is a deposit into their growth, their belief, and their commitment.
You aren’t just developing salespeople, you’re developing the next class of professionals who will lead the next generation of real estate.
You’re building people who will contribute to their families and to the communities you serve.
The Loudest Voice in Their Head
It’s a noisy world. Everyone and everything is competing for their attention.
If you want to lead them, if you want your vision to be the loudest voice in their head, then you must be the first voice they hear every morning.
That’s why you must write them a morning email.
Every. Single. Day.
What Do You Say?
If you don’t know what to say, that’s not the problem.
The problem is you’re holding too many of your thoughts back.
You have dozens of ideas, stories, lessons, and reflections swirling in your mind every day about your team.
You are even complaining and have gripes about the team. Write them out and press send.
Stop keeping them to yourself.
They need access to your brain.
My Daily Habit Since 2012
I’ve been writing a daily email to my team since 2012.
It has been the single most consistent and powerful leadership habit I’ve ever developed.
Write the email.
Hit send.
Do it again tomorrow.
The Principle
That’s leadership equity.
That’s team obsession.
That’s how you build a legacy.
