Why Do My Agents Keep Making the Same Mistakes?
When I was a cadet at Embry-Riddle Aeronautical University, every flight lesson ended the same way. After we landed, debriefed, and shut down the aircraft, we’d spend five quiet minutes completing a personal flight journal.
No distractions, no excuses. Just pen to paper.
We were trained to reflect on four things:
- What was the objective of the flight?
- What did I do right?
- What mistakes did I make?
- What will I do differently next time?
That simple process—done consistently—turned average pilots into professionals. We eliminated avoidable mistakes, improved faster, and flew with more clarity and confidence.
And it’s no different for your real estate team.
Why Weekly Journaling Works in Sales
In the rush of showings, calls, and contracts, it’s easy for agents to stay stuck in the loop of activity without ever pausing to think. But reflection is what separates top producers from those who plateau.
By introducing a short, weekly team journaling practice, you help your agents:
- Improve focus on what really moves the needle
- Eliminate controllable mistakes by learning from them
- Increase accountability without micromanaging
- Strengthen emotional intelligence through self-awareness
Most importantly, you start building a team culture where growth is intentional, not accidental.
Use This Simple Weekly Template
We created a team journal template based on that flight school discipline. It asks five questions, takes less than 10 minutes to fill out, and creates massive insight for one-on-ones, team meetings, and coaching conversations.
Here’s what it covers:
- What did I do right this week?
- What did I do wrong this week?
- What mistakes did I make?
- What can I avoid doing going forward?
- What must I do to be successful next week?
And it ends with one powerful commitment for the week ahead.
Ready to Elevate Your Team’s Performance?
If you want a copy of my Team Journal Template to use with your agents, let me know by replying to this e-mail, and I will send it over.
Nick McLean
The Reside Platform is where leaders go to build their team. We are a coaching and consulting platform for team leaders only.
