Million Dollar Principle #28:
The Single Biggest Advantage a Team Has Over a Solo Agent Is Cooperation
When it comes to real estate, one myth persists:
That teams deliver a better client experience than solo agents.
But here’s the truth,they do outperform part-time, untrained, unethical solo agents, but fall short too…
…of the best solo agents.
Those who intentionally limit their active clients and obsess over every step of the process often deliver a superior, more consistent experience than most real estate teams.
They’re focused.
Responsive.
Detail-oriented.
They know every nuance of the transaction and can offer concierge-level service.
So why build a team at all?
Because when done right, a team has one unfair advantage that will surpass even the best solo agent:
Cooperation.
And that advantage is only unlocked when a team actually functions like a team.
- Not just sharing a logo.
- Not just receiving leads individually.
- Not just working near each other.
But sharing responsibilities.
Sharing standards.
Sharing what is working and not working.
And a support team with a clear division of labor.
Even the best solo agent can’t do everything for everyone at all times.
They will take a break, and they will make a mistake.
A great team has each other’s backs and can outwork even the most tireless worker.
- The operations person who supports the agent.
- The agent who updates the marketing team.
- The ISA who qualifies the lead so no time is wasted.
- The closer who handles the fine print so the client never feels stressed.
If a team isn’t doing that, then it’s not a team.
It’s just a group of solo agents disguised as one.
And here’s the most important part:
Your client experience is only as strong as your weakest agent.
If one team member drops the ball, the entire client experience drops with them.
You’d better train up the bottom or release them from the team.
To outperform the best solo agent in your market,
your team has to be more than a collection of names.
You have to be one unit, moving in sync,
obsessed with executing a standardized buying and selling process.
That’s what separates the top teams from the ones that just call themselves one.
Nick McLean
Co-founder, The Reside Platform
Where top producers go to build a team
