Million Dollar Principle #18: Overpromise Your Competition
They’re hardwired to avoid failure.
You’re wired to win.
Most businesses play it safe.
They don’t want to make a bold guarantee — because they’re afraid they won’t be able to live up to it.
They want policies, procedures, disclaimers, and wiggle room.
But if you want to lead a market, not just exist in it, you need to overpromise with conviction.
Not because you’re reckless, but because you and your team refuse to quit.
Over the years, we’ve built something more powerful than a written policy: a culture.
A culture of ownership.
A culture of commitment.
A culture that lets us look our clients in the eyes with absolute certainty and say:
- “We will never give up.”
- “We will problem-solve until a solution is found.”
- “We will rise to every occasion.”
- “We will not avoid confrontation when it’s needed.”
- “We stand by our service — and if you’re ever not satisfied, you can walk away without a fee.”
That’s not a script.
That’s not a slogan.
That’s our truth.
And that kind of promise — that level of confidence — is rare.
But it’s the reason we earn trust quickly.
It’s why our clients refer us.
And it’s how we keep growing in any market.
Companies like:
- Duluth Trading Company say, “No Bull Guarantee.”
- Costco will take back almost anything, no questions asked.
- Eddie Bauer built a brand on standing behind every item for life.
These companies aren’t winning because their products are perfect.
They’re winning because they’re bold enough to promise more — and brave enough to back it up.
You don’t need to be the cheapest.
You don’t even need to be the most experienced.
But if you dare to overpromise — and have the discipline to deliver — you will dominate.
What’s your bold guarantee?
What are you so confident in that you’d stake your reputation on it?
If you don’t have an answer…
Start building the team, the systems, and the culture that lets you say:
“Yes — we can promise that.”
Because your competition won’t.
Nick McLean
The Reside Platform
We promise to deliver world-class agent training and onboarding.
We promise the best real estate team leadership training in the industry.
I guarantee your team doubles in 12 months.
