Million Dollar Team Principle #7 – Deliver Your Message to Everyone at Once: The Power of One-on-Many
After hundreds of coaching calls and helping grow Reside to nearly 60 teams in 2 years, one of the most common complaints I hear is:
“I don’t have time to onboard and train my agents.”
Closely followed by:
“I’m afraid to bring on new people, I can barely manage the ones I already have.”
What you’re experiencing isn’t a talent issue. It’s not even a time issue. It’s a communication issue.
It’s a lack of one-to-many communication.
You’re Stuck in One-on-One Mode
The constant “got-a-minute?” calls, texts, and emails?
They’re not distractions. They’re feedback.
They tell you three things:
- Your agents are doing the work and encountering real-time challenges.
- Your systems and training are incomplete or unclear.
- You’re trying to solve everything one person at a time—and that doesn’t scale.
Phil Jackson, 11-time NBA champion coach, said:
“The strength of the team is each individual member. The strength of each member is the team.”
Your Job as the Leader: Bring the Lessons to the Team
If one person is asking a question, ten others will eventually need the same answer.
Every problem solved in private is an opportunity missed in public.
Use One-on-Many Communication
You cannot build a million-dollar team with one-on-one conversations alone.
You need a rhythm and a platform for broadcasting insight to the group.
Nick Saban, legendary Alabama football coach, teaches:
“Mediocre people don’t like high achievers, and high achievers don’t like mediocre people.”
High achievers crave structure, clarity, and consistent leadership.
They don’t want to know everything—they just want to know what they need to know, quickly and effectively.
That’s what one-on-many communication gives them.
Here’s the Winning Cadence
Daily Huddles (15 Minutes Max)
Format: Stand-up or Zoom
Agenda:
- What did you do yesterday?
- What are you doing today?
- What help do you need?
Leader’s Role:
Share observations, updates, and one key teaching point—often pulled from the “got-a-minute?” pile.
This keeps the team aligned, moving, and connected.
Formal Weekly Meeting Structure
Monday, Tuesday, Wednesday – Focused Trainings
Rotate topics like:
- Buyer process
- Listing process
- Objection handling
- Negotiation skills
One In-Person Meeting per Week – 45–60 Minutes
Agenda:
- Wins and success stories
- Active listings, pendings, closings
- Announcements and events
- 20-minute training or insight from the team leader
This is your stage. Use it wisely.
Bill Belichick, coach of the New England Patriots, emphasizes:
“Do your job.”
That starts with you, the leader.
Your job is not to answer the same question ten times.
Your job is to answer it once, for everyone.
Delivering the Message as a System
You don’t need more time.
You need better delivery.
Every “got-a-minute?” moment should be seen as material for your next team huddle or weekly training.
As you solve real problems in real time, bring those answers to the entire team.
John Wooden, one of the greatest coaches of all time, said:
“A coach is someone who can give correction without causing resentment.”
When you correct and teach in a group setting, you create collective wisdom and shared standards.
The next time your day is interrupted by the same agent asking the same question, don’t get frustrated.
Write it down. Build it into your next training. Bring clarity to your entire team at once.
That’s leadership.
That’s leverage.
That’s Million Dollar Team Principle #7 – Deliver your message to everyone at once.
Nick McLean
The Reside Platform – Where leaders go to build their team
Learn more → www.resideplatform.com
