3 Questions a Leader Must Ask Daily

Million Dollar Team Principle #8 – Put in Writing What Needs to Be Repeated and Share It

A leader’s number one job is to communicate using the 4 Cs:
Clearly, Concisely, Consistently, and Completely.
Your words shape your team’s actions, priorities, and decisions.

When Agents Fall Short…

They forget what to say.
They forget what to do.
They don’t take action.

It’s tempting to blame motivation or skill.
But it’s not a people problem—it’s a communication problem.

More importantly, he gives leaders a communication framework:

• What do I know?
• Who needs to know it?
• Have I told them yet?

This is the checklist of true leadership—and most real estate team leaders are failing it.

You Hold the Context—They Don’t
You see the strategy, risks, and numbers.
Your agents see the next showing, offer, or client text.
While you assume they “should know better,” they often simply don’t know.

The Result?

• They hesitate.
• They repeat mistakes.
• They go silent.
• They make the wrong call.

Not because they don’t care.
But because the information pipeline is broken.

It’s Not Their Fault. It’s Your Bottleneck.

You are the keeper of vital knowledge.
Unless it’s written, recorded, and repeated—it dies with you.

Writing is a Leadership Requirement

• If a system works → document it
• If a phrase converts → script it
• If a principle helps you win → teach it

Once written: it can be trained.
Once shared: it can be used.
Once repeated: it becomes culture.

Remember:

• The more you write, the less you repeat.
• The more they read, the better they decide.
• The more that’s shared, the more that scales.

When you put what matters in writing, you multiply your leadership and give your team the clarity they crave.

Leadership is Communicating.

So ask yourself:

• What do you know?
• Who needs to know it?
• Have you told them yet?

Write it. Share it. Repeat it.

Nick McLean
The Reside Platform – Where leaders go to build teams
Find out more → resideplatform.com