Million Dollar Principle #17: Send a Monthly Home Value Update to Every Lead in Your Database
If you’re not sending monthly home value reports to your database, you’re leaving listings on the table.
Let’s break this down.
There are three types of buyers in your real estate database:
1. First-Time Homebuyers
- Lowest short-term revenue
- Highest lifetime value
- Buy now, sell later
- Relationship can span decades
- Often receive too much attention from less-experienced agents who feel more confident talking to them
- This leads to lower price points — but that can be changed
2. Out-of-Town Buyers
- Often cash buyers
- Purchasing second homes, vacation homes, or upgrading
- Higher average transaction value
3. Local Buyers Who Already Own a Home
- The gold standard
- Represent two transactions: need to sell and buy
- Double the opportunity
Here’s the problem:
You don’t know who’s who in your database.
The Solution:
Send a monthly home value update.
It acts as:
- A filter
- An intelligent magnet
Only the homeowners will click.
Only they will request a value update.
That’s your signal.
That’s your lead.
These emails don’t need to be fancy.
They need to do one thing: Drive the click.
- “Find out what your home is worth today.”
- “Get your updated market value instantly.”
- “See what homes like yours are selling for right now.”
At our peak:
- 28,000 contacts in our database
- This one monthly email campaign = 76 sales in a single year
The Takeaway:
This is the power of targeted messaging with a strategic purpose.
Million Dollar Move:
Send a home value update every month to your entire database.
Use the click data to find the local homeowners.
Then:
Call them. Serve them. Convert them.
This principle turns your database into a listing machine.
Want more listings? Identify the homeowners.
This is how you do it.
Nick McLean
Co-founder, The Reside Platform
PS. We are looking to partner with leaders who want to build their teams.
If you have a team with 0–5 agents, reach out and I will show you how in under two years you will have a productive team of 25.
Email – info@resideplatform.com
