resideplatform

Buyers Don’t Want Agents  – They Want Access to See Listings.  

Let’s be real — buyers aren’t looking for a relationship with an agent.

They’re looking for access.   

Access to listings.
Access to great deals.
Access to off-market opportunities.
Access that’s fast, simple, and friction-free.

They don’t want to wait for a callback. They don’t want pressure.
They don’t want a lecture.  They don’t want advice.  They don’t want an expert.  They don’t want your to-do list.

They want control of the process — and they want an agent who facilitates, not complicates.

“Don’t find customers for your products, find products for your customers.” — Seth Godin

In 2012, when I opened my company, I knew…

You don’t need the best agents to win big. You need the best mousetrap.
That’s why I co-founded Reside — a platform built by team leaders for team leaders. Because I knew that success wasn’t about ego. It was about systems.

Buyers Want a Platform — Not a Pitch
The team that wins isn’t the one with the most scripts.
It’s the one with the most selection, ease, and speed.
That’s why we built Reside with:

  • cutting-edge IDX website experience buyers love.
  • The best lead capture systems built right in.
  • CRM that converts without complexity.
  • An agent workflow that empowers even brand-new agents to win.

We call it the mousetrap. And once you build yours, you’ll never worry about where your team’s next deal is coming from again.

“The most dangerous number in business is one.” — Dan Kennedy
(One platform. One agent. One source. That’s a fragile business.)

The Formula Is Simple

  1. Great Website + High Value = Willing Lead Submission
  2. First to Call + Listening Ear = Client Trust
  3. Smooth Showing Process = Buyer Loyalty
  4. Automated Follow-up + Consistent Contact = Repeat Conversations

Reside gives your buyers what they want before they ever talk to you — so by the time your agents pick up the phone, the trust gap is already closed.
And then? Just don’t blow it.

“The customer is the asset, not the transaction.” — Gary Vaynerchuk

Team Leaders — You’re in the Lead Gen Business
Let’s be honest: agents join your team for leads, not culture.
Culture keeps them. Leads attract them.
Your job is to build a machine that creates leverage. Not more hustle — more leverage.
With Reside, you’re not just giving your team leads.
You’re giving them:

world-class online experience
The CRM tools to win
And the systemized follow-up to close.

If your current platform isn’t helping you generate and convert buyer leads at scale, it’s time to upgrade your mousetrap.

“You can’t out-hustle a broken system.” — Gary V

You don’t need to be the best agent.
You don’t need to have the best talk tracks.
You don’t even need the best team — not if you have the best system.
I believe the team that controls the website controls the buyer.
And the team that controls the buyer… dominates the market.

Nick McLean 
The Reside Platform – Book a discovery call https://resideplatform.com/join-reside/