The Future of Leads: How to Become ChatGPT’s Answer in Your Market with Kasim Aslam

In this episode of the Reside Platform Podcast, hosts Suneet sit down with Kasim Aslam, Co-Founder of Pareto Talent and Co-Founder of Mastermind, to unpack the next frontier of real estate visibility: Answer Engine Optimization (AEO). Building on insights from massive launches like Alex Hormozi’s $105M book rollout, Kasim explains how realtors can shift from traditional SEO to becoming the actual answer that ChatGPT and other AI engines deliver to clients searching online. The conversation dives into practical strategies such as implementing schema markup, leveraging Reddit’s surprising authority as a leading source of ChatGPT citations, and building personal authority over brand authority—all of which are critical for ranking in AI-driven search. Suneet shares how ChatGPT leads are already calling him directly as the “best realtor in Sacramento,” underscoring the immediate impact of these tactics. More than just a playbook of tips, this episode emphasizes a bigger mindset shift: realtors must embrace content authority, multimodal publishing, and brand equity to thrive in the fast-changing AI landscape and future-proof their businesses.

Chapters:

• 0:00:00 – Meet Kasim Aslam 
• 00:01:48 – Dissecting Alex Hormozi’s $105 Million Launch
• 00:02:57 – The Power of Repackaging Ideas and Building on Existing Concepts
• 00:03:52 – Analyzing the Role of Ad Spend vs. Brand Equity in a Massive Launch
• 00:05:30 – How Kasim Generated 300 Leads by Giving Away Hormozi’s Books
• 00:06:57 – Defining Answer Engine Optimization (AEO) and Large Language Models (LLMs)
• 00:09:22 – AEO Factor #1: The Critical Importance of Schema Markup
• 00:12:25 – AEO Factor #2: Why Reddit is the Most Important Website for LLMs
• 00:14:36 – A Strategic Approach for Businesses on Reddit
• 00:17:46 – AEO Factor #3: Establishing Personal Authority, as LLMs Prefer People Over Brands
• 00:20:25 – How Different LLMs Source Local Business Information (e.g., ChatGPT and Yelp)
• 00:21:25 – Data Breakdown: Overlap Between Google Search and LLM Results
• 00:24:07 – Why Google’s Gemini is Positioned to Win the AI Race
• 00:25:06 – Actionable AEO Advice: Build Authority Through Deep, Multimodal Content
• 00:28:45 – The Modern Equivalent of “Buying Domains in 1992”
• 00:30:32 – The Rise of Faceless AI Content and YouTube’s Monetization Changes
• 00:33:57 – Strategy: Using AI Avatars Customized for Geographic Markets
• 00:35:10 – An Overview of Kasim’s Company, Pareto Talent
• 00:36:44 – Where to Find Information on Pareto Talent
• 00:37:25 – Where to Follow Kasim Aslam Online

Links and Resources:

• Reside Platform
• Reside Platform Website
• Pareto Talent Website
• Kasim’s Personal site
• Kasim on LinkedIn
• Kasim’s Answer Engine Optimization project

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Episode breakdown: how agents become the answer AI engines give

Kasim Aslam owns aeo.co and runs a research team that studies how AI engines pick their sources. Suneet had started getting good leads from ChatGPT for real estate, and he brought Kasim on to explain why. The conversation covers answer engine optimization (AEO): the work of becoming the answer that ChatGPT, Perplexity, Gemini or Claude gives when someone asks a question in your market.

Know how the research was done

Kasim’s team has five employees who have spent 10 months studying how AI engines choose citations. Each researcher takes 20 queries a day in one of 10 business categories, such as local services or e-commerce. One query might be “best realtor in Sacramento, California.” They run every query through three separate engines, collect the sources each engine cites, and look for what those sources have in common across well over 50 data points, from domain authority to site speed.

One finding shapes everything else. In his view, most of these tools are leaning on traditional search results, so the work you’ve already done on SEO content still counts. Kasim confirmed that Suneet’s SEO content factors into how he shows up in ChatGPT.

Fix your schema markup first

The single most important factor Kasim’s team found was schema markup. He describes schema as a table of contents for your website that only computers read. It tells an AI engine how to view the site and how it relates to other properties. He admits he didn’t know what schema was either, and says tools exist that will clean it up for you.

Two details matter. First, AI engines don’t run JavaScript, so schema loaded by a script won’t be seen. It has to be hard coded into the site. Second, the most important tag is “sameAs.” On an agent’s website, sameAs should point to their LinkedIn, Facebook, Instagram and Twitter profiles, which tells the engines that the person on the site is the same person on those socials. Kasim’s practical advice was to make sure your website designer or developer handles schema.

Use Reddit to answer questions, not to post

Kasim calls Reddit the most important website on the internet for AI citations. The reason engines trust it is the same reason it’s hard to use. Reddit runs on karma and upvotes, so you can’t show up and start posting promotional content. The community will tear it apart.

The thing to do in Reddit though, isn’t to post randomly, it’s to answer other people’s questions.

Kasim Aslam

He also doubts that a single agent has the time to build enough karma to rank in their own city. A realtor friend in Fargo, North Dakota, for example, couldn’t invest at that level. His alternative is a hub-and-spoke model. One organization with strong real estate content builds a high-karma account, then points to the best agents in each individual market. All the equity goes into one property, and the individual agents benefit from it. He compares Reddit mentions to link building 2.0.

Build personal authority, not brand authority

Kasim’s third step is authority, and he says AI engines favor people over brands. He found this by accident. When he asked ChatGPT who the top Google Ads expert was, his former business partner John Moran came out on top. The citations were articles from publications like Search Engine Journal that had quoted John. The engine trusted the person inside the article, not the publication.

People can get a PhD. People can publish a book, people can be thought leaders, a brand can’t. So LLMs like personal authority.

Kasim Aslam

For a team, that means the leader’s name and expertise carry more weight with these engines than the team logo. Kasim pointed to Suneet’s own content as an example. It goes out across multiple social channels in several formats, and the engines are, in his words, thirsty for that content.

Own one neighborhood with deep content

When Suneet asked what a realtor should actually do, Kasim’s answer was to build authority, because the technical rules will keep changing. Schema will change, and Reddit may fall out of favor. He thinks every realtor should have a podcast, repurpose it across all social channels, and create valuable content that runs deep.

He used his own neighborhood, Scottsdale Ranch, as the example. In the 20 years he has lived there, he says no realtor has done the work to become the authority on it. That should be easy. The area has a lake, history, nearby resorts and landmarks. The homes share a lot of the same issues, which gives an agent a ready list of topics to cover.

All the houses were built at around the same time, which means all the roofs are made of the same thing, which means all the problems everybody’s encountering is about the same.

Kasim Aslam

Kasim also shared a tactic for growing a live show. Using Restream, both the host and the guest connect their social accounts, so the episode goes live to both audiences at once. The recording can then be repurposed as a podcast.

Key takeaways for team leaders

• Your SEO content still matters. ChatGPT and Perplexity results overlap heavily with Google search in Kasim’s research.
• Ask your web developer to hard code schema markup, including a sameAs tag that links your site to your social profiles.
• On Reddit, answer real questions instead of posting promotions. Karma takes time to earn.
• Put your own name and expertise forward. AI engines cite people more readily than brands.
• Pick one neighborhood and cover it in depth: its history, landmarks and the problems its homeowners share.
• Repurpose long-form content, such as a podcast, across every social channel.