November 4, 2026Is it really a bad idea to list a home during the holidays? Do leads go cold after 30 days? And are your best agents destined to leave your team? In this episode of the Reside Platform Podcast, Brooke Riecke and Karlton Utter challenge six common real estate beliefs and share what team leaders can do differently. They talk about using local market data to guide sellers, nurturing older leads with relevant opportunities, creating meaningful growth paths for top performers, and building the systems and support a team needs to scale. They also discuss how to approach owners selling on their own and why a slower market can be a chance to strengthen your leadership, recruiting, and business. If your team is navigating a shift, this conversation offers practical ways to keep moving forward.
Chapters:
- (00:00:00) Real estate myths team leaders hear every day
- (00:07:00) Why older real estate leads deserve a follow up
- (00:13:00) How to reconnect with leads and offer real value
- (00:18:00) Why top producing agents stay on a team
- (00:24:00) Scaling beyond a leader’s capacity
- (00:29:00) How to approach owners selling their own homes
- (00:33:00) Growing a real estate team in a slow market
- (00:39:00) Adapting your strategy as the market shifts
- (00:45:00) Leadership actions for the week ahead
Links and Resources:
- Team Leader Secrets by Suneet Agarwal
- Reside Platform
- Reside Platform Website
Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
KEY QUESTIONS ANSWERED —
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Q: How can real estate brokerages grow their teams?
A: Real estate brokerages can grow by combining consistent recruiting efforts, email marketing, social media, phone calls, and in-person events. Jennifer Gale shared how her team uses these strategies together to connect with agents and expand into new markets.
Q: What is the best way to recruit real estate agents?
A: Jennifer recommends combining email campaigns, social media, phone calls, and monthly training events. Inviting agents to an event makes recruiting calls feel more natural and gives potential recruits an opportunity to experience the team’s culture.
Q: Why are standards important in a real estate team?
A: Clear standards create fairness, accountability, and consistency as a team grows. Jennifer explained that introducing new standards can create friction, especially with long-time team members, but maintaining those standards helps build a more professional operation.
Q: How can real estate team leaders improve accountability?
A: Team leaders can establish clear expectations and regularly review performance. Jennifer’s team hired a chief growth officer to audit the database every three days, reducing the need for Jennifer to personally follow up on every lead.
Q: How can real estate leaders stop micromanaging their teams?
A: Jennifer found that hiring the right people and trusting them to do their jobs created more capacity for her as a leader. Delegating responsibilities and establishing reliable systems helped her step away from personally monitoring every lead.
Q: How does social media help real estate teams recruit new agents?
A: Social media allows real estate teams to showcase their culture, share valuable content, and connect with potential recruits. Jennifer’s team combines social media marketing with training events and personal follow-ups to build relationships with agents.
Q: How can real estate teams create consistent marketing content?
A: Jennifer recommends continuing to create original content while repurposing existing posts across different pages. She revisits older content through Facebook Memories and shares it on other pages to maintain a consistent online presence.
Q: How can real estate leaders overcome challenges as their businesses grow?
A: Leaders must recognize when old habits no longer serve their business. Jennifer shared that trying to outwork every problem and keep everyone happy eventually stopped being effective. Establishing standards, delegating, and reflecting on her leadership habits helped her approach the next stage of growth.
Q: What does it mean to stay consistent in real estate?
A: For Jennifer, consistency means showing up every day, marketing regularly, modeling the right behaviors, and not taking things personally. She emphasized that success comes from doing the right things over a long period, even when results are not immediate.
Q: What advice does Jennifer Gale have for real estate team leaders?
A: Jennifer’s advice is simple: stay the course. She encourages team leaders to follow their systems, continue marketing, and consistently do the work to the best of their ability. Over time, consistent effort creates more opportunities for growth and success.
