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Christy Morrison didn’t plan on real estate. She planned on the Olympics. After years of competing in X Games skicross, she traded one extreme sport for another. Building a top 1% business in Truckee while still trying not to miss a powder day. 

In this one, she sits down with Suneet and gets honest about what 24 years in the game actually teaches you. The 25-calls-a-day grind. The seven hires turned into six exits. The marketing that finally moved the needle in a second-home market where half your buyers live three hours away. 

She talks about going from solo agent, to team leader, to back-to-solo, why “contacts equal contracts” still runs her business, and why she’s done hiring closers who don’t actually take care of clients. If you’re scaling a team and feel like you’re constantly cleaning up after the people you brought on to make your life easier. This one’s going to hit.

Chapters:

  • (00:00:00) – The Onboarding Lesson That Costs Teams Their Best Agents
  • (00:01:40) – From X Games Skicross to Top 1% Truckee Realtor
  • (00:04:23) – Outworking 800 Agents in the Tahoe Market
  • (00:07:23) – 20 Years of 25 Calls a Day: The Mike Ferry Grind
  • (00:09:55) – Building the Team — ISAs, Marketing, and First Hires
  • (00:14:00) – Why 6 of 7 Hires Walked Out the Door
  • (00:18:08) – Dominating a Second-Home Market with Postcards and Wrapped Cars
  • (00:24:19) – Launching Million-Dollar Listings with Lifestyle Marketing
  • (00:27:32) – Hiring for Heart, Not Just Closing Power
  • (00:31:55) – Master the Contract or Stay an Amateur

Links and Resources:

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Reside Platform Podcast

Would you like to be a guest on the Reside Platform Podcast? We are always looking for incredible leaders in the real estate space to be a guest on our podcast. We are always focused on bringing forward individuals that can provide value and inspiration for our audience.