2025 Lead Gen Strategy: Why Top Teams Are Going All-In on PPC with Chris Snow

May 21, 2025

Chris Snow, team leader of the Florida Coastal Team, returns to share the real strategies behind scaling a 40+ agent operation without relying on portal leads. Chris dives into the power of PPC lead conversion, explaining how he shifted away from expensive platforms like Zillow and built a nurture-based system that generates long-term clients from cold leads. Listeners will discover the tech stack, recruiting systems, and team training frameworks that support consistent monthly onboarding—and how Chris is getting 30–37% open rates on cold email campaigns. From AI texting to 90-day training cycles, this episode is packed with actionable strategies for growth-oriented real estate leaders. If you’re looking to **scale your team, increase conversions, and improve retention—without burnout—this conversation is a must-listen.

Chapters:

00:00:00 – Kicking Things Off: Real Talk from Reside
00:00:23 – Meet Chris Snow: The $10 Lead Guy
00:01:12 – Why Your Leads Aren’t Converting (Yet)
00:04:59 – How to Actually Nurture (Without Being Annoying)
00:07:40 – The Magic of Value-Based Messaging
00:10:18 – Tools We Use to Win at Scale
00:12:37 – Recruiting 5 Agents a Month (Every Month)
00:16:23 – Coaching Agents That Stick (Not Just Join)
00:19:29 – Why We Left eXp for LPT Realty
00:22:13 – How to Reach Chris + Final Thoughts

Links and Resources:

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