70% Email Open Rates & 50 Agents: The Formula That Actually Works with Jennifer Gale

Q: How did Jennifer Gale start and grow her boutique brokerage?
A: Jennifer started her brokerage out of necessity and opportunity, building on her success as a top agent and team leader. She focused on hiring the right support people, implementing systems, and following proven playbooks from coaching and peer networks.

Q: What’s been the key to recruiting 25% of the agents in her market?
A: Jennifer is an implementer—she personally makes recruiting calls, sends value-driven emails, and leverages high open rates to build relationships. Following the Reside playbook step by step, she doubled her agent count in one year.

Q: How does Jennifer use social media and traditional marketing for growth?
A: Her team dominates local visibility with three billboards, bus ads, and bus shelters. On social, they post three times daily across personal, business, and brokerage pages, plus multiple Instagrams. Her marketing chief manages digital content and agent branding, while Jennifer focuses on authentic, vulnerable posts.

Q: What systems and tech drive her brokerage’s results?
A: Jennifer’s team uses Follow Up Boss for CRM, with agents adding all contacts and tagging them for clean communication. They also use Ylopo for lead gen and are building out Go High Level. The leaderboard and healthy competition drive agent engagement.

Q: How does Jennifer approach coaching and accountability?
A: She loves being coached and holds her agents to the same standard, asking for permission to hold them accountable and expecting them to do the same for her. If agents don’t follow through, she asks them to cancel their next accountability meeting until they do the work.

Q: What’s her philosophy on authentic visibility and leadership?
A: Jennifer believes in showing up as her true self, being transparent about her journey, and attracting agents who resonate with her values. She expects every agent to teach and support others—“each one teach one”—and creates a collaborative, growth-focused culture.

Q: What advice does Jennifer have for agents in small markets?
A: Treat every interaction as an opportunity, stay open-minded, and don’t limit yourself to one niche. Add all your contacts and Facebook friends to your CRM, reach out directly, and never underestimate the power of a simple DM or message.

Q: What’s her advice for team leaders?
A: Embrace discomfort, stay consistent, and show up for your people. Be transparent, give and receive accountability, and don’t pretend to have all the answers—lead by example and keep learning.

Jennifer: [00:00:00] I think our superpower is the ability to stick into the uncomfortable.

Jennifer: I think that the best lesson is that nobody has it all figured out. I’m learning that as you go, and, I think that team leaders, we have to remain consistent in showing up for our people. 

Suneet: Hey everyone. Welcome back to the Reside Platform podcast. I’m your host today, Sunita Agarwal, and I’m joined by the Jennifer Gale broker owner, community leader, and the fastest growing boutique brokerage. The entire province of Ontario. What’s going on Jennifer? 

Jennifer: Hey ine, I’m so happy to be meeting with you.

Jennifer: That was a long, that was a lot of words to get out. 

Suneet: It was a lot of words. I’m glad I didn’t butcher any of it. We were supposed to record this for everyone listening. I want to give you some context is we were supposed to record this back in October and it was probably my schedule [00:01:00] that got messed up.

Suneet: is that what happened? 

Jennifer: Yeah, I think so. 

Suneet: Did that cancel on you? Yes. 

Jennifer: I think we’ve had a few cancellations, but it gives me great motivation because I’m like, I wanna be like Sunni. 

Suneet: Oh yeah. What does being like Sunni mean? What does that mean? 

Jennifer: I just a great operator and appointments. And appointments and no lag in between them.

Jennifer: So I’m always no lag. 

Suneet: Yes. 

Jennifer: At the volume that you can do. 

Suneet: Yes. And it comes down to a lot of planning and a lot of support. 

Jennifer: Yeah. 

Suneet: Right? 

Jennifer: That 

Suneet: yes. And a lot of tech. Like if somebody wants to, this is a good question. I’m glad you asked me. ’cause I think about it often increase your capacity. Right.

Suneet: How does one increase their capacity? And then we’re gonna get back to the interview, but Okay. Is like through leverage, right? And leverage is systems and people. So do you have an ea? Do you have [00:02:00] people running other departments? Maybe a utility person That’s great. As you scale, right? Like 

Jennifer: yeah. 

Suneet: Now as we’re scale, as I’m getting the opportunity to scale again, it’s becoming more.

Suneet: Support. So yeah, it’s fun stuff. Yes, 

Jennifer: it’s incredible to walk the path behind you because I feel like we are building the engine while we fly, and I always look ahead at you and other reside leaders. I’m like, okay, I can do this. It normalizes that feeling of capacity. 

Suneet: Yeah, good. I’m glad because that’s the thing is, I’m not any smarter or special or anything. It just figured certain things out at a different timeline than other people. That’s it, right? Yeah. That’s it. Right? so what led you into starting a boutique brokerage? I. 

Jennifer: Couple years ago. No, it was only two, yeah, two and a half years ago. So everything in my real estate career, I feel has always been [00:03:00] by fluke or by ne necessity.

Jennifer: So 

Suneet: I love that. 

Jennifer: I,I started into real estate and I needed to do well because I had no money. So by fluke or necessity, I became very like. Great performer in that. And then by necessity, I opened my team and then the path kind of opened up when we were with the bigger legacy brand, when we were operating so many things independently that it just made sense and the right people came into place.

Jennifer: Like you said, the people that could operate the background for me, because the thought of me just opening a brokerage was. You know too much, but when you do totally people in the right seats, it makes all the difference. 

Suneet: Yeah, I opened up an independent brokerage once, and I didn’t even know what a closing disclosure was.

Suneet: Looking back, I was all, I just need to hire someone that knows how to do all this stuff and I’m just gonna sell. 

Jennifer: Yeah. [00:04:00] And when we went to open, because our community is so much smaller and I transacted with so many of the agents. Actually they were probably like, how is Jen doing that?

Jennifer: But it is like all the people in the background doing all the things that I don’t like to do or don’t want to do. 

Suneet: Yeah, that’s so good. It’s needed. Yes. So, and I wanna talk more about that too. So. You’ve said that you really love talking about growing in a small marketplace. Yes. Right. how many agents are in a Woodstock?

Jennifer: In Woodstock, there’s 200 agents on our board, and currently we sit at 50 agents in the brokerage. So that’s, that is a chef’s kiss to reside. Predominantly, I’m kind of like your student that came in to reside and at some points I say to my coach, I’m like, oh my God. Put the brakes on it. It’s going too fast.

Suneet: A lot of [00:05:00] people say that. Yeah. so you have 25% of the agents in your market at your brokerage? 

Jennifer: We do. 

Suneet: That’s so awesome. 

Jennifer: It’s really awesome. It’s 

Suneet: so 

Jennifer: exciting. 

Suneet: How many did you recruit in the last 12 months? 

Jennifer: we went, last year, December 19th, which was our, an anniversary date. We were at 21 agents and currently we’re at 50 agents, and it’s just been phenomenal.

Jennifer: We just opened up our first branch. We’re in the process of that in a neighboring community because 

Suneet: no shit really 

Jennifer: well, we need to have space to grow. Now we’re kind of. Yeah. So it’s happening. 

Suneet: It’s happening. 

Jennifer: It’s really happening. 

Suneet: That’s great. Wow. I love to hear that. so growing ’cause you more than doubled in size in 12 months.

Jennifer: Yeah. 

Suneet: You went from 10, about [00:06:00] 12%. About 10% of the agents to 25% of the agents. 

Jennifer: Yep. 

Suneet: Which is remarkable. Really. 

Jennifer: It’s really exciting. 

Suneet: That’s remarkable. what, how did you do it? 

Jennifer: I would say that one of my gifts that, like when I was thinking about talking to you is that I am, I’m a implementer. And again, by fluke, right?

Jennifer: Like I’ve always had necessity to need to implement these things. So, in our space, I followed along John chat block and in Canada I could always tell when one of the agents would join in the chat block community, they would just. Flow. And,when I jumped in with you guys, I wanted to make sure that I was getting my money’s worth.

Jennifer: I like being a keener. I wanna do all the things. So I have followed, resides playbook. As best as I can play by play from the emails, the social media, the calling, trying to get in all of those things, the [00:07:00] training and it works. 

Suneet: Wow. And you really grew. So who makes the calls? 

Jennifer: I do. 

Suneet: Yeah, Jennifer,

Suneet: I didn’t think you were gonna say that. Awesome. 

Jennifer: No, I do make the calls. there’s certain parts that I just like doing, I don’t mind being on the phone with people. I don’t, and I like to do it myself so that when I’m training the team, I can say, Hey, you gotta call buyer sellers and investors.

Jennifer: I’m doing it. So you have to do it. 

Suneet: That’s great. 

Jennifer: Yeah. 

Suneet: Incredible job. Incredible job. Tell me about the emails I do. What do you know much about the email process or are you, how deep are you in that? 

Jennifer: Well, I jumped on to the call last year that was all around email marketing. And I’ve been following like you and John and Dustin Runin and I see kind of how that’s laid out.

Jennifer: [00:08:00] So I take my thought, I pop it into chat to build it out, but I reverse it into my language and I just am going, it’s more training. I’m offering value in all of the emails and not really an ask, but I’m getting, that 70 to 80% open rate, and I know which is. 

Suneet: Which is incredible. 

Jennifer: Which is incredible.

Jennifer: And so when I’m teaching and training agents, I’m like, just do it this way. Just they do wanna, 

Suneet: where are you sending the emails from? F or G? HL? 

Jennifer: I’m not in go high level yet. 

Suneet: Okay. That’s okay. You don’t need to be don’t mess anything up with 70% open rates. I’m just curious. 

Jennifer: We do in the background. We do have go high level kind of in our, background building.

Jennifer: We’re not there. 

Suneet: Yeah. Don’t mess with those opens. it’s fine 

Jennifer: every time. I hear, like, don’t do it through follow up boss. Oh, I’m not there yet. 

Suneet: Okay, so you’re using five. Okay, well, results or what counts. [00:09:00] 

Jennifer: Okay. 

Suneet: Right. And also the thing, I would assume that list is on the smaller side, right? 

Jennifer: Yeah.

Jennifer: So I have three lists going. I have my team and then I have what I call agent prospects. And then I have new salespeople. And that new salespeople has been a tremendous value for leads. so we run a little real estate school, not the same in Canada as it is in the state. Totally. So you can’t get licensed here, but I walk people through the, like, it’s like a four week training on CRM and social media.

Jennifer: and most of the people that come into that school don’t necessarily get licensed, but they do become clients of the brokerage because, 

Suneet: perfect. Yeah. Perfect. And now something that I think you guys have been just crushing on is social. 

Jennifer: I would love to take credit for that. But yeah, we love social media.

Suneet: Yes. So who gets the credit [00:10:00] on that? 

Jennifer: Rachel? Little. Rachel. So Rachel, you see her in all your calls. You’re gonna see her in Florida for the reside event. It’s me and her going, 

Suneet: yes. Awesome. Can’t wait. So 

Jennifer: excited. 

Suneet: so Rachel, what’s Rachel’s role? 

Jennifer: Rachel is our marketing chief of marketing. She’s our digital creator.

Suneet: Okay, so, and how long has she been with you for? 

Jennifer: For a year. Awesome. I know Rachel for a long time. Previous, she closed down a business, photography business and when she did I was like, I would just love your hand on my brand. 

Suneet: Totally. 

Jennifer: Yeah. 

Suneet: And I think she’s doing a terrific job. 

Jennifer: Yeah, she is pretty remarkable.

Suneet: maybe I should have her on the show sometime too. 

Jennifer: Honestly. she’s incredible. 

Suneet: Yeah. we’ll have to get that going. I’ll let, Brittany know. but also you get the credit ’cause it was Euro vision and hiring that person. 

Jennifer: Yep. I believe that, that was divine intervention for me. [00:11:00] 

Suneet: Yeah, absolutely.

Suneet: Like you said, right. the, So does she help with like the billboards and everything too, and the bus, all your other, traditional marketing that, that you do? 

Jennifer: Yeah, we have a pretty good workflow now through that marketing department. So we’ve hired, her sister actually works with us as well.

Suneet: Awesome. 

Jennifer: And we’ve got, we’ve built out that framework in the back. So yeah, so for agents, creating feature sheets, listing presentations, we have some plug and play stuff now, and she does all the social media content and reels and photography. 

Suneet: So she’s shooting the listings too. 

Jennifer: Nope, she doesn’t do the listings.

Jennifer: But agent headshots, so upstairs now we have, when you come and join the brokerage, you get a fresh photo shoot. It’s, and and it helps us on the back end. We’re really big. We wanna showcase all the agents in the brokerage. 

Suneet: Yes. 

Jennifer: Important. 

Suneet: So what’s your, because I love [00:12:00] traditional marketing and I especially love how you guys do it in Canada.

Okay. 

Suneet: Right. I’m so fortunate to be able to have working with and worked with some of the top like yourself in Canada, but, and when I see your stuff, I’m all, oh, like, okay, so she has, you have billboards, right? 

Jennifer: Yes. 

Suneet: How many billboards do you have in the town of Woodstock? 

Jennifer: typically we have three going.

Suneet: Okay. 

Jennifer: Yeah. And it will transition. So we did your, we took your now hiring awesome ages. 

Suneet: I saw. I love that. Can we put 

Jennifer: that on the busiest road? 

Suneet: I saw that. 

Jennifer: So we’ll have that all year. That will just stay there forever. Yes, and we take out digital billboards when they’re available. And then, we only have like three billboard spaces in Woodstock.

Jennifer: So that’s 

Suneet: what I thought I was all three in a town of 48,000. It’s probably most, 

Jennifer: it’s, yeah, [00:13:00] we don’t, we’re not big on that. And then we do, the bus shelters. And two buses. 

Suneet: Yes. So you probably dominate, you got 25% of the agents. You got three billboards, buses, and the bus shelters. Yep. Do you dominate that town?

Jennifer: Well, I like, the adage, I want you to choke on my face.

Jennifer: And you know what the cool part about that is? I always tell agents, that wasn’t just, I started in real estate. We have all that. That’s started from like a little picture on a first sale sign and, that helped grow and a little bit of money and we added on and it just keeps growing.

Suneet: Yeah. That’s awesome. you’re really, your team really does well with follow-up boss, right? What is some stuff about follow-Up Boss that you think is driving results? 

Jennifer: when the [00:14:00] agents jumped into the RISE training, that changed it for us. And so it helped build out that framework and moving people through the stages.

Jennifer: And honestly, the agent leaderboard is. A driver thing, like we look at the agent leaderboard and when you have some good, healthy competition. Totally. And everybody in the room, like they will be trying to leapfrog each other just for bragging rights in our group chat. Mm-hmm. 

Suneet: I love it. 

Jennifer: that works and we give out, like we really, give shout outs to agents when they’re working.

Jennifer: Follow up boss. we call them out at team meetings when we’re starting now, we’re gonna do some events in other markets. Where we educate and teach people about follow up boss. So I’m gonna show, my agents will be the people on stage and they’ll be talking about their results and just a really good way.

Jennifer: ’cause it works in helping the agent become the authority in their [00:15:00] market. It helps us in recruiting, we’re educating good stuff to market on. 

Suneet: Yes. I love it. I love it. I love it. How do you like coaching? being coached? 

Jennifer: I love being coached. I, yes. 

Suneet: what’s your experience been with like coaching in your history as a.

Suneet: Business person. 

Jennifer: Yeah. I started in, I’ve always been blessed and had great mentors along the way, so everything has been because somebody, great’s been placed in front of me. Mm-hmm. And then, trying out different coaching programs and you kind of hit a cap within that. And my goal was always to be with you guys.

Jennifer: It was taking the leap into that so, I just, I absolutely love somebody holding me accountable. And I think that it sets the trend for the agents behind too. Like, Hey, 

Suneet: absolutely, 

Jennifer: I’m not above it. I have to go and talk to other people. I need somebody else to tell me you’re doing [00:16:00] absolutely a good job.

Jennifer: Or get your ass to work. 

Suneet: Yes, a hundred percent. And then coaching your agents, like what do you feel about coaching your agents? 

Jennifer: I absolutely love it. I didn’t know, I didn’t understand that about me. you come from that space of a solo agent, it’s just me and I gotta get the results.

Jennifer: totally. I, if it’s like a midlife crisis or whatever happens, but you know, the, I’m not personally in production, so all of the results that I get are contingent upon that. Person behind me. 

Suneet: Mm-hmm. 

Jennifer: And it’s the best juice in the world, man. Like, you see somebody light up and you see that it works and getting those results, there is nothing more fulfilling in the real estate career for me so far than that.

Suneet: Yes. Like developing somebody. Right. Like I often tell stories about the agent who came on, [00:17:00] started as an ISA. Didn’t even have his license, then got his license, then, started selling some houses. Moved out of his parents’ house. Yeah. got an apartment with his girlfriend. They got married, they had a kid, bought a house, bought another house.

Suneet: Had two kids. Right? Sure. And he just seen their life, bought an investment property. Right. you see their life progress from just a little thing that you’ve done is it is really fulfilling. 

Jennifer: And I think we transitioned too, like from that self-actualization into legacy. I just want, at the end of the day, people to say like, my experience with her changed my life for the better.

Jennifer: Totally for the better. 

Suneet: Yeah. I mean that’s just so fulfilling. and I compare it, and you can tell. At least personally, like I remember, it may have been the first or second house I sold to, I sold and it was in a, This [00:18:00] family moved here, husband and wife. It was online. Lead family. Moved here for a job transfer.

Suneet: He was a manager of a chain restaurant. Chain restaurant. two young daughters. And when I gave him those keys, right, like I could tell like it was a big fucking deal. Right, right. Like their first house or whatever, like they moved to Sacramento, right? and then the same thing happens in transactions and then just at some point you hopefully have the opportunity if you want to help other people get to where you’re at.

Suneet: It’s cool. 

Jennifer: It’s so cool. And that’s our adage in the brokerage. We have a, like when you sign on with us, we have the rule. Each one teach one. You are expected to be a leader in this room. I love that somebody knows something. It is your responsibility to help the person beside you. And if you can’t agree to that, we’re not a fit.

Suneet: Love that. So being the fastest growing in a province, [00:19:00] what are you most proud of when you look at what you’ve built so far? 

Jennifer: It’s really hard because when you’re so far in the middle of it, you like, you’re so deep in the middle and people are like, oh, you’re doing great. And I’m like, oh yeah. I’m really excited about that.

Jennifer: Agents come here and see success. I, yeah. people in the marketplace or maybe other brokerages don’t like new agents and hands down, I’ll take my new agent over your experienced agent any day. 

Suneet: Totally. 

Jennifer: So I like seeing that. I like having a base, a point where people grow and I’m really, it’s really cool that people come into the office here.

Jennifer: I never experienced that in my real estate career. It was very isolating and. Nobody came here, but like on a Tuesday for our training, you’ll often see 30 to 40 people in the room. 

Suneet: Yeah, that’s remarkable. 

Jennifer: Which is awesome. 

Suneet: Yeah. [00:20:00] Do you even have that much parking? 

Jennifer: No. No, I don’t. 

Suneet: Exactly. Yeah. 

Jennifer: I as we’re going, I have new problems, Sunni.

Suneet: Yeah, exactly. You never think about parking. Yeah. Yeah. Still. And then sometimes you’re go, well, okay, I still like the space anyways. Whatever. we’ll figure it out. Yes. 

Jennifer: I know. 

Suneet: yeah. that’s so good. I’ve heard you, I’ve heard you say, to show up consistently as yourself as your true self.

Jennifer: Yeah. 

Suneet: Everywhere. 

Jennifer: Yeah. 

Suneet: Like what does authentic visibility, what’s that look like? 

Jennifer: No, 

Suneet: I, what does that look like for you and what’s that look like for someone listening? 

Jennifer: Well, you know what, I just, my life has had many ups and downs and for a lot of time I wanted to hide behind that. I thought that, that would be very like, scary to let people know the real me.

Jennifer: And, going through some transitions in my life and stepping fully into that. And when I went into the. brokerage [00:21:00] space, I had a choice. I needed to show up fully as me, and I was okay with that because if I said all of those things out loud, I took ownership of me. It was like nobody could say anything that.

Jennifer: against me because I’m showing everything that I am. I’m very transparent and I think it takes a lot of courage for people to step into fully who they are. But when you do, you attract your people and isn’t that who we deal with? 

Suneet: Yes. 

Jennifer: I don’t wanna deal with people that are not my people.

Suneet: Yes. I love that. Yes. don’t bullshit. Right? 

Jennifer: Yeah. 

Right. 

Suneet: Jennifer, 

Jennifer: do not bullshit. 

Suneet: Do not bullshit. this other cool accolade. You’re the only female broker owner in the area I am. 

Jennifer: Yeah, 

Suneet: that’s big. 

Jennifer: Yeah. And it’s, I, I just, I don’t pay attention to that stuff, but when I think about it, I am like, it’s actually kind of [00:22:00] cool and all of our, backend is strong female boss babes.

Jennifer: And 

Suneet: I love it. I love it. That’s how I was raised too. Like my mom is a. Yeah, very strong. Yeah. She’s a professor and yeah, that’s totally how I was raised, so Love that. okay. Well, what advice do you have for the real estate agents, the typical real estate agents listening to this episode? 

Jennifer: Right now, I think that just every single thing that you do not look at it as a means to an end.

Jennifer: I would say everything you’re doing is planting seeds or laying the foundation for the next thing, and be very open minded about any opportunity. like we run a property management company and Oh cool. Sometimes, like in that space. 

Suneet: I know I sold mine. Yeah. 

Jennifer: But you know, through that process, I’ve met people coming to look [00:23:00] and rent a two bedroom apartment that have turned around and bought a $900,000 home within the same conversation.

Jennifer: So 

Suneet: yeah, 

Jennifer: downplay any, everything’s an opportunity. And if it’s not an opportunity there, then it will lead to something. 

Suneet: So what kind of mindset should they have to think like that? ’cause that’s so hard. 

Jennifer: You gotta be open minded. you need to be open and you need to meet people at all levels. like I always dissuade when people are like, I’m gonna only be a luxury agent.

Jennifer: Well, I don’t like that. Me neither. 

Suneet: You’re like, like, you’re not gonna sell $150,000 condo if it lands in your lap. Come on. 

Jennifer: Wouldn’t you rather sell 10? $200,000 condos then wait a year to sell a luxury place. 

Suneet: Yeah, to 

Jennifer: me. But just I think that every single person that you meet is an opportunity to learn something.

Jennifer: And if you’re kind and meet people where they’re at, they’re gonna remember you and they will say your name when an opportunity arises. [00:24:00] 

Suneet: Do you guys do a bunch of lead gen at the office? 

Jennifer: we just got into Y lo o so prior to reside I didn’t do any paid lead ad. We just did strictly, we built a business off of Google business, which was really great for us.

Jennifer: But we’ve just brought in the Y lo o we’re learning our way through that and it’s been fantastic. It’s a great way to train agents through the phone. 

Suneet: Yeah. So then you have F too, right? Yeah. do most of the agents, like add their personal contacts into Fub? Is that something you have ’em do? 

Jennifer: Yeah.

Jennifer: And then tag them out so that it’s very clean and, have a different way to communicate with those people. Obviously there’s different cadence with your friends, family and neighbor than a oppo lead. 

Suneet: Totally. And I think that you doing that is so awesome. It’s so great because so many people forget, right?

Suneet: Like you should put your contacts in there first. 

Jennifer: That’s the number one [00:25:00] thing. I think the first week, get everybody off of your phone and get them in there. It just, yeah, a memory jogger. So I have some old school paperwork, like who’s your pharmacist? Who is your team? Sports and a Oh, I 

Suneet: love that. I love that.

Suneet: And then also, what about Facebook friends? Do you tell ’em to do that? 

Jennifer: I have a girl on my team. She just started with us. She is just dynamite and she just went through and messaged Facebook. She has, yeah, you would think she is a social media celebrity, but in her first three months in real estate by reaching out on Facebook, she got a $5 million industrial building contract.

Suneet: Five mil. I’ve never sold anything for five mil that 

Jennifer: I have either. 

Suneet: Yeah. Wow. Well, I don’t think anyone ever did in my brokerage either, so there you go. Wow. 

Jennifer: Yeah, so proof positive that it works, just like case need. I just wanna let you know I joined in real estate just looking to see if you have any real estate [00:26:00] needs in the.

Jennifer: Yeah. Future 

Suneet: copy and paste, 

Jennifer: right? 

Suneet: Jesus. Yeah. Everyone listening and I hope that we make a short form, little reel of what Jennifer just said to whoever’s cutting this up because Yeah. How about you just use that script and DM everybody. 

Jennifer: DM everybody, and it works for her. Like I said, a $5 million transaction.

Jennifer: And the gentleman was like, actually we do, we’re needing to sell our land and our business. And she says, I don’t know what to do. And I said, we’ll figure it out as we go. 

Suneet: Yes, exactly. Yes. now what advice do you have for the team leaders? 

Jennifer: Team leaders. I think that it is, I think our superpower is the ability to stick into the uncomfortable.

Jennifer: I think that the best lesson is that nobody has it all figured out. I’ve, I’m learning that as you go, and, I think that team leaders, we have to remain consistent in showing up for our people. 

Suneet: [00:27:00] Yes. so what’s that look like though? Like, how do I stay consistent? 

Jennifer: How would a team leader stay consistent?

Jennifer: I think it’s just the way that you interact. I would try be with your people, be in the trenches with them. if somebody, you teach people how to treat you, so if they know, like I know sine I probably can’t message you until about 8:00 PM at night. ’cause that’s likely when you’ll have a break.

Jennifer: So, and I’d be upfront and honest. I tell everybody on my team, Hey, I’m your go-to from 5:00 AM to 8:00 PM After that I’m a no fly zone, but

Jennifer: you do like you, you are transparent. And show them, and I think show up and show them that you’re human too and you’re learning and you don’t know all the answers and just walk beside them. 

Suneet: How about accountability? 

Jennifer: Yeah, I use your guys’ line. I ask everybody, do I have your permission to hold you accountable?

Jennifer: Yes. And tell you the truth? [00:28:00] And I give that authority back to the team. I say, you have the ability to hold me accountable to you. This is a two way street. And oh, 

Suneet: that made me feel a little. 

Jennifer: Kind of right, like I have blind spots too. I’d rather you say to me, I’m not holding up my end of the deal as opposed Totally to, than starting toxicity.

Jennifer: So I’m very transparent and I do, I have your permission to tell you the truth. Are you ready to hear the truth? 

Suneet: Mm-hmm. 

Jennifer: Mm-hmm. 

Suneet: It’s so powerful. 

Jennifer: Yeah. And everybody knows, like I like, they tell each other like, I’m not gonna sugarcoat anything. I raised my accountability a little bit this year. I said, if you haven’t done anything that we discussed in our last accountability meeting, please do me a favor and cancel our next one until you do.

Jennifer: Yeah. And I have a few people cancel because they said the 

Suneet: things, 

whatcha 

Suneet: gonna sit there and stare at each other? 

Jennifer: Yeah, we say the same thing. So, [00:29:00] and I got those few agents moving a little bit more. ’cause everybody wants a cookie. They wanna come back and say, look it, I did the thing. I did the thing.

Suneet: I like the cookie analogy. Good job. Yeah. yes. Good. Well, if somebody wants to send you a referral for Woodstock. 

Jennifer: Or anywhere in Ontario. We’re connected 

Suneet: anywhere in Ontario. Okay. The entire province. 

Jennifer: Yeah. Just 

Suneet: send all your Ontario referrals to Jennifer Gale. How do they do that? 

Jennifer: Well, you can find me on Instagram.

Jennifer: Jenny g sells@jennygsells.car. Whatever the handle is, Jenny g sells. 

Suneet: Yeah, just at Jenny g cells? Yes. 

Jennifer: Yeah, I would regurgitate my email address, but we can pop it in. And thank you for the shout out on Facebook. When you said about our marketing, I got like 50 new friend requests, so thank you. You can find me on Facebook too.

Suneet: yes. I gave you that shout out ’cause that was accurate. 

Jennifer: I was in the middle of appointments. I’m like, oh my God, I like all these like friend requests. [00:30:00] Yes. Yes. So I appreciate that. 

Suneet: Do you do any of the social like are. You have a business page, right? 

Jennifer: I have a personal page. Jennifer Gale real estate business page and a brokerage page.

Jennifer: And so I kind of connect them all. I utilize, mostly I’m working out of my personal page. 

Suneet: And then is, do you post to all three every day? 

Jennifer: Yep. Three times a day, just like you told me to. 

Suneet: Good. So you post to all three, three times a day. 

Jennifer: Yep. 

Suneet: And then how many Instagrams do you have? 

Jennifer: Three. 

Suneet: Three. And you post same, the same cadence.

Jennifer: Yep. 

Suneet: Good job. Are you, are you posting, are you posting the same stuff on any of the three Facebooks? 

Jennifer: if they’re recruiting, I’ll link them up through the pages, or if it’s business, I’ll link them up. And then my personal one, Sometimes I’ll do [00:31:00] my personal one is more kind of coaching and just a little bit more vulnerable, real stuff with me.

Suneet: Mm-hmm. 

Jennifer: The, 

Suneet: and same with Instagram? 

Jennifer: Yeah. Yep. I just, I have my Instagram and my Facebook linked up. Sometimes I won’t post the same stuff on Instagram as Facebook because there’s days where I get very thoughty and I post more. 

Suneet: Yes. and then do you guys have any VAs helping with the social content?

Jennifer: No. Oh 

Suneet: wow. Wow. 

Jennifer: But we’re talking, we’re looking, probably our next step is to get an editor for the reels so that we will be sourcing that out. So when you talk to Rachel, you encourage her. 

Suneet: Well, I have a third party person in the Ukraine who’s really good and co. If you wanted to tell you off air. Yeah.

Suneet: Just on a contractual basis. 

Jennifer: perfect. 

Suneet: good. Okay. So everybody go follow Jennifer on her social. She is really good. I tagged her on my [00:32:00] page in, early February and I’ll probably tag her again when this comes out, and send her your referrals in the entire state, entire province of Ontario. And Jennifer, thank you so much.

Suneet: This was fun. 

Jennifer: Thank you ee, 

Suneet: I’m so excited to hear that you’re coming down to, west Palm Beach for our reside event. 

Jennifer: It’s on my 50th birthday weekend, so if you could have a cake there, I’d, 

Suneet: you’re coming on your 50th. Okay. we feel special, but you probably like to go down there anyways. Didn’t you just go to the beach or something?

Jennifer: We did, but you know what, this is, my ideal spare time is building business and being in rooms that make me uncomfortable. So, and West Palm Beach, Florida doesn’t sound terrible. 

Suneet: It doesn’t. All right, everyone, make sure to click like and subscribe and we’ll see you. Thanks Jennifer. Thank you. We’ll see everybody in the next episode of the Reside Platform Podcast.