AI-Driven Real Estate: How to Find & Focus on Your Best Leads with Steve Gerten

March 19, 2025

Real estate professionals spend countless hours and dollars generating leads, but why do so few convert? In this episode, Steve Gerten, CEO of Agent Legend, breaks down how lead intelligence is revolutionizing the industry by helping brokers, agents, and mortgage pros identify and prioritize the right leads. Discover how AI-driven predictive analytics and third-party data integration can drastically improve conversion rates while cutting operational costs. Learn how to maximize your CRM, eliminate wasted outreach, and create a system that delivers sustainable, scalable business growth. If you’re tired of low conversion rates and want a smarter approach to lead follow-up, this episode is a must-listen.

Chapters:

00:00:00 – Why Your Leads Aren’t Converting
00:00:41 – Meet the Expert Behind High-Conversion Strategies
00:01:34 – Lead Intelligence: The Key to Smarter Sales
00:04:22 – How to Stop Guessing and Start Closing Deals
00:06:01 – Maximize Sales Without Wasting Time on the Wrong Leads
00:08:00 – Unlocking the Power of Big Data in Real Estate
00:15:06 – Custom AI Models That Predict Your Next Deal
00:16:53 – Why Context Matters When Analyzing Lead Data
00:17:18 – Lead Scoring Done Right: Focus on Buyers Who Are Ready
00:18:03 – The Secret Weapon: Third-Party Data That Gives You an Edge
00:18:51 – How to Make Your Sales Team 10x More Effective
00:20:40 – The Human Factor: Using Emotional Intelligence to Win Deals
00:20:58 – Expansion Playbook: M&A and Ideal Customer Targeting
00:21:25 – Your CRM is Gold—Here’s How to Use It Better
00:28:48 – What’s Next? The Future of Lead Generation
00:32:01 – Final Takeaways to Implement Today

Links and Resources:

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