November 11, 2023Nick McLean, Reside Platform co-founder and author, shares his entrepreneurial journey on GSD Mode Podcast. He delves into entering real estate in 2007, navigating the Great Recession’s impact, and evolving from a solo agent to team leader. Nick reveals his direct mail, email, and training strategies, resulting in a 20% market share. He reflects on adapting in challenging times and offers insights for new agents and struggling team leaders. The episode concludes with Nick detailing Reside Platform and imparting words of wisdom.
Video Contents:
02:20 – Introduction
03:53 – How Nick Got Into Real Estate?
08:37 – The Great Recession Impact
14:30 – Nick’s Mindset
20:20 – Building As A Solo Agent
26:50 – The Direct Mail Framework
34:40 – When Nick Knew It Was Time To Start His Team
44:30 – Training Systems: Complex v Complicated
51:44 – How Nick’s Team Has Adapted in Trying Times
1:00:00 – Nick’s Email Strategy
1:10:00 – What If Nick Did It All Over?
1:16:00 – What is Reside Platform?
1:20:03 – Nick’s Advice & Words of Wisdom
