E 58 | A.I. Tools That Generate Leads | with Reed Floren

VIDEO CONTENTS:

• 00:00 – Introduction

• 01:16 – Reed’s Background & Affiliate Marketing

• 08:20 – A.I. & Real Estate

• 17:40 – A.I Tools to Produce Content

• 28:20 – A.I. Bots & Real Estate

• 38:40 – A.I. Workflows & What The Future Looks Like with A.I.

Episode breakdown: practical AI and automation for agent lead generation

Reed Floren has been making money online since 1999, when he was 13. He went on to work as a joint venture broker and affiliate marketer, and for the last several years he has built his business around AI and automation, with no one on payroll. Suneet Agarwal asked him what a real estate agent should actually do with these tools, and Reed answered with workflows an agent or team could set up this week.

Start with the listings you already have

Reed’s easiest win is improving listing descriptions by running them through ChatGPT, since some of the ones he has seen are pretty bad. The next step is turning the listing photos into a simple slideshow video, with each picture on screen for two or three seconds. The computer can assemble it, and the agent can add the address and bedroom count later.

For the voiceover, an agent can read the property details or have ChatGPT write a script and run it through ElevenLabs, which can clone the agent’s own voice. Reed would then put a small budget behind the video in the local market. It shows off the new listing and costs very little time to make.

Turn a niche saved search into automatic posts

Reed suggested connecting new listings to an automation tool like Zapier and having it create a social post whenever a listing appears. If the listings already feed the agent’s website, an RSS feed can push them out to Facebook, Instagram, Pinterest and other channels without anyone touching them.

Posting every listing would mean thousands of posts a day, so the trick is a niche. Suneet gave the example of a saved search for only East Sacramento. Reed added filters like luxury homes above a price floor, homes with a pool or beachfront property, so the feed showcases the listings that make the agent the specialist in that market.

Answer local buyer questions on your blog, and ramp up slowly

Many agents don’t know what to do with their websites, which leaves room for anyone who publishes. Reed’s idea is to take the questions buyers ask every day and tailor each one to the market, such as how much home you can afford in Sacramento, California. A bulk writing tool like Zimmwriter can produce those articles cheaply, and the agent can share them on social media and send them to past clients.

What if you create a bunch of blog posts specifically about buying real estate in your community?

Reed Floren

Reed warned that Google has been cracking down on spam content, so dumping a thousand posts at once is a mistake. He’d drip them out at one to three a day and build up from there. On a team, he thinks it adds authority when each agent writes about a specific area or type of real estate. Suneet said his own team was publishing about one post every two days.

Let bots hand warm leads to a person

Reed pictures a website chatbot that knows which listing the visitor is looking at, answers their questions, and then offers a quick call with the agent. Plenty of buyers won’t pick up the phone themselves but will click a button to talk once they’re interested. He also built an automation that reads incoming Gmail, sends the message to OpenAI, and drafts a reply with the agent’s name and signature. He’d add a short delay of around five minutes, while noting that a lead is worth the most when the response is fast.

Suneet shared that he was beta testing automated calls based on website activity. Nothing dramatic yet, he said, but it already costs less than a virtual assistant making the calls.

Use AI to document processes and cut clips

For training an assistant, Reed uses a Chrome extension that records the screen and writes each step into a guide with screenshots, arrows and captions. For video, tools like Opus cut a long episode into short social clips, at about $20 per video at the cheapest tier. Suneet said his in-house editing averages about $20 per video too.

Reed’s baseline advice is simpler. He’d pay for the $20-a-month ChatGPT plan before any other AI tool, because of everything already built into it.

I do think people should have ChatGPT installed on their phone because then you can access it anywhere.

Reed Floren

Suneet added that using it heavily changed how he writes, even though he now rarely uses it for copy.

ChatGPT taught me to be a better copywriter.

Suneet Agarwal

Key takeaways for team leaders

• Use AI first on assets you already have: listing descriptions and listing photos.
• Automate social posts from a narrow saved search, not every listing in the market.
• Publish local answers to common buyer questions, and increase volume gradually.
• Set up bots to pass interested leads to a live agent quickly, not to replace the agent.
• Record repeatable tasks once with a step-capture tool so your assistants can train from the guide.