March 7, 2025In this episode, Suneet and Reed Floren are exploring the wild future of AI in real estate, debating whether robots and AI will replace realtors or just change the game completely. From AI-powered home tours to ranking in search results without even knowing how, they break down what’s coming, what’s already here, and where the opportunity really is. They even put ChatGPT to the test live, questioning who really ranks as the top realtor and how AI decides what’s true. Plus, Reed shares his experience with driverless Waymo taxis and why AI is already running parts of our lives—whether we realize it or not. Buckle up for a real, unfiltered convo on AI, marketing, and what’s next.
Links and Resources:
- Reed Floren: https://www.reedfloren.com
- Reed on Instagram: https://www.instagram.com/reedfloren
- Reed on LinkedIn: https://www.linkedin.com/in/reedfloren
- Reed on YouTube: https://www.youtube.com/@ReedFloren
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Episode breakdown: AI search and the agent’s place in it
Suneet Agarwal and marketer Reed Floren recorded this short, live episode together in Scottsdale. Their question was whether AI could take over parts of a realtor’s job, and what happens when buyers stop searching home sites and start asking AI assistants instead. Partway through, they ran a live test on ChatGPT, and the results became the main point of the episode.
Showings still need a person on the ground
Reed laid out a scenario where a buyer books a showing through AI, gets a door code and tours the home under camera supervision. He could see it working with keyless entry, though the seller would probably need cameras installed. Suneet had a real-world comparison. In 2020 and 2021 he represented one of the big iBuyers and had hundreds of listings, some of which prospective buyers could enter on their own for a set window. The homes were full of cameras, and people still stole from them, including the cameras. It didn’t work then, and Suneet thinks it remains to be seen whether it would now.
Virtual tours still have a place for out-of-state buyers who can’t fly in for every showing. Suneet estimated they’re about half of one percent of his team’s business. Most local buyers, he said, would rather get off the couch and see the house in person.
Search is moving into AI assistants
Suneet described the path most buyers follow today. They go to a site like Zillow, filter by city, price, a pool and a school, then press a button to get connected with an agent. He expects that to shift toward simply asking Google, ChatGPT, Siri or Alexa to find homes and book the appointment. He noted that Zillow had one of the first custom GPTs when OpenAI opened its GPT store, about a year and a half before the recording.
Reed sees the same pattern. Even Yahoo now offers a chat-based search. His summary was that people aren’t searching anymore so much as asking. That raises the question every agent should be asking: how do you get into those answers?
Test what AI says about you, and verify it
Neither of them claimed to know the answer, so they tested it live.
It’s kind of been luck of the draw for anyone that’s gotten a rank for the answers.
Reed Floren
Both asked ChatGPT, on the same model, who the top webinar expert was, and got different lists. They then asked about the top realtor in Sacramento and found the sources cited were blogs Reed had never heard of, which he took as a sign someone was working the algorithm.
Next they asked about Minneapolis. The agent they expected, a friend of Suneet’s, came up first. Reed pointed out that he has billboards everywhere, and Suneet added radio and TV ads. Their exchange after the first test is a fair rule for anyone reading AI results about their market.
Trust, but verify.
Reed Floren
Different users get different answers
Suneet’s takeaway from the test was that answers vary by person and by assistant. If he’s asking ChatGPT in one room while his wife asks Alexa in another, they may get different results. A buyer’s own history with the tool may shape what it says, too. Suneet raised that caveat about a friend who saw himself named as the best at webinars on his own account.
The professionals who can hack that are going to win.
Suneet Agarwal
They closed without a formula. The episode left an open question for listeners: how does an agent get picked up by AI? Suneet asked anyone who figures it out to tell him first.
Key takeaways for team leaders
- Unattended showings carry real security risk. In Suneet’s iBuyer listings, people stole from the homes and took the cameras too.
- Keep virtual tours for buyers who truly can’t visit. They’re a small share of the business.
- Ask ChatGPT and other assistants who the top agents in your market are, and check the sources they cite.
- Run the same question on different accounts and tools, because answers vary by user and model.
- A visible local brand appeared to carry over into AI answers in the Minneapolis test.
