The One Rule Couples Working Together MUST Follow with Ally & Andrew Burnett

Q: How did Andrew and Ally decide to work together as a real estate team?
A: Andrew was already in real estate, and Ally joined after initially resisting. She started by helping with leads and operations, learning through osmosis before officially getting her license. Their teamwork grew from shared office space and mutual support.

Q: What roles do each of them play on the team?
A: Andrew is the lead agent, handling contracts and production, while Ally is the Director of Operations, focusing on systems, spreadsheets, agent support, and recruiting. They pass the torch at the contract stage to avoid sales pressure and relationship friction.

Q:What was the first operational change Ally made after joining?
A: Ally implemented spreadsheets and tracking systems for leads, conversion, pendings, closings, vendors, and communication cadences. This shift to organized data was a game changer for their business.

Q: How do they handle recruiting and what’s worked best?
A: Both recruit, but Ally is more consistent with outbound texts and calls, while Andrew leverages his large social network and inbound messages from content. They meet potential recruits together, finding that agents want to meet both leaders before joining. Their podcast, Facebook group, and eBooks have generated significant inbound recruiting leads.

Q: How do they use content and AI for growth?
A: They turn every podcast episode into a dense, actionable eBook, distribute it through a Facebook group and Go High Level drip campaigns, and use AI to repurpose content and streamline client resources.

Q: How do they divide responsibilities to avoid conflict?
A: They separate roles clearly—Ally handles operations and agent support, Andrew handles sales and contracts. They pass the torch at the contract stage to avoid sales pressure and keep business and relationship healthy.

Q: What advice do they have for other couples considering working together?
A: Do it, but let each person do what they’re best at and communicate openly. Remember that business feedback is not personal criticism—support each other and stay in your lane.

Q: What’s their advice for team leaders, especially regarding recruiting and systems?
A: Be consistent with your recruiting method, build and refine systems, leverage AI, and stay plugged into coaching and peer groups. Don’t try to reinvent the wheel—learn from others and implement what works.

Q: What’s a unique recruiting tip that’s worked for them?
A: Meet recruits as a couple—agents want to see how both leaders work together. Using a podcast and eBooks as lead magnets has also generated significant inbound interest.

Andrew & Ally: [00:00:00] I don’t care if I ever sell a house. I’ve sold a couple. But what we’ve found is that, it’s not good for him and I, for me to start getting into , the contract negotiation because naturally.

Andrew & Ally: At any sales job, there’s always gonna be deals that you try to negotiate, but they don’t go through.  

Suneet: What is up everybody? Welcome back to another terrific episode of the Reside Platform podcast. I’m your host, Suneet Agarwal, and today’s episode is going to be a fun. Right guys. Of 

Andrew & Ally: course, 

Suneet: I’m sitting down with Ally and Andrew Burnett, the husband and wife team behind the Secure Home Finder team in Coastal Carolinas.

Andrew & Ally: Yes, sir. That’s us. 

Suneet: Yes, yes. Good. the cool thing is, is for everybody listening and watching because we have some of those too. Um, [00:01:00] I. We’ve done episodes with both Andrew and Ally, individually, and now we’re doing one with the both of ’em on because I think it’s a cool perspective.

Suneet: So if you wanna know anything specific about Andrew and Ally individually, go check out their other episodes posted a little bit ago. but this one is gonna be a different vibe. What do you think? 

Andrew & Ally: I’m looking forward to it. I mean, I don’t even know what we’re talking about. He didn’t tell us, it didn’t prep us.

Andrew & Ally: Nothing, 

Suneet: nothing 

Andrew & Ally: scripted. I mean, this is great. 

Suneet: It’s totally unscripted. I shut down all my questions. so I think the cool thing is, is like husband and wife teams are a thing in real estate. Would you agree? 

Andrew & Ally: For the most part, I mean, yeah, I don’t know. I, we should look up the percentage of how many teams have husbands and wives working together.

Suneet: just in reside there have been many and [00:02:00] the. It’s more so been the husband was in real estate and then the wife joined a couple years in are in some cases much longer in, however, we also have plenty of teams where the wife’s been in real estate and the husband came into. It’s just, I feel it’s a little bit more, maybe, maybe it’s like.

Suneet: 70% with a men were in first and like 30% with the women were in first. So that’s interesting. And something else that’s interesting about this is, you know, I’m also married. I have wonderful wife, Christine, and she does not work with me in the business. So I often look around as I coach couples like you guys.

Suneet: Yeah. Am I doing something wrong or am I doing something right? 

Andrew & Ally: Or Christine, oh man, this is like the third time I’ve heard you call her out. Give that lady some grace. Okay. She’s got different 

Suneet: No, she has, she has plenty of grace. [00:03:00] Right. but it’s just like, I’m just thinking, where does the idea come for?

Suneet: Spouse to get in with the other spouse’s business. 

Andrew & Ally: you know, I was actually already in the business, so, you know, we fall that, 

Suneet: so like 

Andrew & Ally: we said, right? Like we said, and, um, I met Ally, we got married really, really quick. And initially I was like, Hey, come, come join the business.

Andrew & Ally: Like, screw the other guy you’re working for. Like, let’s go all in. In what? He was like, need 50 days, let’s have a baby. Let’s go buy a house. Oh, and quit your job and let’s sell real estate together and let’s swim. 

Suneet: Okay. Okay. So 

Andrew & Ally: there was a compounding, a couple catches, right? 

Suneet: Yeah. 

Andrew & Ally: So, you know, it’s like, no, we did some of those things pretty quickly and when she first kind of started helping.

Andrew & Ally: I had to get out the, you know, it was hard for me to get outta the way and sometimes still is. ’cause I’m like, look, this is my baby, 

Suneet: Well, what’s the first thing? How did the conversation go, [00:04:00] ally? What did he say? 

Andrew & Ally: the thing about it is. 

Suneet: There’s always a thing, isn’t it? 

Andrew & Ally: Well, you know, like, we had both been married before.

Andrew & Ally: I had worked like a couple different hospitality jobs ’cause we were in a hospitality town and I had got my first big break I was on the executive team for the largest HOA management company in North America. And like, I kind of like. I don’t wanna say BS my way to the top, but like I, but it was a cool job.

Andrew & Ally: It was a cool job. Yeah. Like I never thought I would ever have a role like that. So for me, like I didn’t wanna give that up because I felt like I had worked really hard, to have that role. And we both have very strong personalities in different ways. 

Suneet: If you wanna have evidence of that, go watch the other episodes to everybody who watching and listening.

Andrew & Ally: So I’m like, how are we gonna work this out? Because I’m like a logistics person and he’s like, go, go, go, go, go, go, go, go, go. And I’m like, 

Suneet: so do you remember how the conversation went though? 

Andrew & Ally: 

Suneet: do you remember Andy like coming home one day and all? 

Andrew & Ally: I’m not gonna, [00:05:00] 

Suneet: you know what, Ali, why don’t you get your real estate license?

Andrew & Ally: she told me no for a long time. I’d gotten yes on everything else. Okay. You know, I was kind of okay with that, you know? 

Suneet: Yeah. 

Andrew & Ally: Well it kind of started with, he’s gonna be mad at me, I’m calling him out. It kind of started us with us talking about leads, like I was like. Okay. How are we buying leads now?

Andrew & Ally: What can we do differently? Like what do you think if we did this, this, this, this, this. 

Suneet: So, well here’s the thing though, is that you were already that involved in the business to where you knew that leads were being bought. 

Andrew & Ally: Yeah. But there were just boom town leads at that time. Yeah. I mean, we, we shared an office at home.

Suneet: Oh, you guys shared an office at home? Yeah. Got it. Like 

Suneet: it’s not like you didn’t know anything about the business. you were there just watching. 

Andrew & Ally: I learned through osmosis. I say that all the time. Like I literally just, okay. Learned by being around them all the time.

Andrew & Ally: Or like we would go on showings together and I would just kind of like watch, listen. I would chat with the wife, he would chat with the husband, that sort of thing. But in the beginning, there was definitely [00:06:00] some friction. 

Suneet: Oh, you would go on showings too? 

Andrew & Ally: Oh yeah. 

Suneet: Yeah. See, I’m, I’m like trying to think of parallels with, with me aware, like it could have gone this way and it didn’t.

Suneet: And Yeah. I suppose, and for me, it’s been a long time, Christine, we were just dating. It was like our first year together and she was like dropping me off at open houses. I think I’d only been a realtor for like eight months or one year or something when we met. 

Andrew & Ally: Wow. That does make a difference because he had been doing it for some time and you know, like I did have some selfish motives at the time because, you know, I was on a commission job, so my role was to track down board members and get them to fire their HRA management company and hire us.

Andrew & Ally: Right. So like I would go with him to high rises and while he’s like showing someone. Units. I’m like sneaking around trying to find board member information. 

Suneet: Cool. Okay. So you guys were just hustling with each other, sharing an office, going out and doing the thing? Yeah, and then the conversation about leads and Andrew [00:07:00] probably said, knowing Andrew, I want more leads.

Andrew & Ally: Well, it wasn’t that she was like, Hey, you should get leads differently. And I’m like, Allie, this is a really big tech company. know, I think they know what they’re doing. You’ve never sold a house before. You don’t know anything about real estate. And I was like, dude, real estate’s not rocket science.

Andrew & Ally: I’m like, how are car dealerships finding people? How are other real estate? I’m like, I don’t give a crap about BoomTown. I’m like, I don’t care what they’re doing. I’m like, you’re stuck in the trap. You’re stuck in the matrix. 

Suneet: Wow, that’s so interesting. I’m glad I asked you guys that. ’cause it was over leads.

Suneet: Yeah. 

Andrew & Ally: That’s how it kind of started. That’s how it started. And there was a lot of arguments. I’m gonna be honest, and that’s why I was like. I don’t really care. ’cause there was a while where he is like, yeah, I can’t do it. And then he is like, I don’t care if we work together, we don’t have to work together.

Andrew & Ally: And then he came, he came around. He came around. Yeah. Yeah, 

Suneet: yeah. And then you’re all well o okay, well I, I got this job on this school, but I’m just gonna go ahead and get my license. 

Andrew & Ally: It took me a while to get my, I’ll be honest. For anybody out there that you’re thinking about getting your real estate license, I failed my test four times.

Andrew & Ally: [00:08:00] I’ll be the first person. 

Suneet: But you also had a little baby, et cetera, a 

Andrew & Ally: job. She was chronically sick. They told us she was gonna die. Yeah. So like I was hysterically crying as I was taking my real estate test. 

Suneet: Yeah. I’m glad you’re laughing about it now. Yeah. 

Andrew & Ally: This is laughing. Yeah, but I still made it. Okay. I still passed the test.

Andrew & Ally: I didn’t give up and this, 

Suneet: yeah, so, 

Andrew & Ally: and this is a woman that full ride scholarship to college, like, you know, so academically. 

Suneet: Well, real estate’s new that that test asks you stuff you’ll never use again, and you’re trying to cram that new information in your head, probably in some kind of test prep and just get it done.

Suneet: Right. So that makes sense. I know you’re very bright, but if you don’t go in prepared. 

Suneet: You will not pass the first time. The first time that I took it. Shit, it was a long ass time ago. I had been out all night partying and I was in mortgage at the time and I probably go [00:09:00] home like three o’clock or something and the test was like at eight right?

Suneet: On the other side of town. and I had done one day of prep the day prior and some class taught by some dinosaur old dude. Right. That was super interesting. Probably drank lunch that day. And I failed too the first time. 

Andrew & Ally: Well and you know, I think I had learned too much because by the time I had took my test, we had already been married like a year and a half.

Andrew & Ally: So I had been around a lot of real estate. I basically had learned through osmosis and you know, some of the answers on the test. It is not how real estate happens in real life. 

Suneet: Absolutely. Well, they, they make it tricky. 

Andrew & Ally: Oh yeah. Oh yeah, for sure. 

Suneet: Yeah. Yeah. Anyway, so, okay, so you went ahead and got your test, so got your license.

Suneet: When did you quit the other job? 

Andrew & Ally: Six months in? yeah. Yeah, I guess, yeah, probably six months in. 

Suneet: And then so what did the team, what was the team makeup? Are the business makeup at that [00:10:00] time, was it just Andrew Solo working somewhere, or did, do you have a couple agents? 

Andrew & Ally: It was just you and Kayla and Joseph.

Andrew & Ally: Yeah, Joseph had just kind of got his license. But 

Suneet: Joseph is a, is an agent or was 

Andrew & Ally: a buddy. Yeah, he, he was a buddy who worked for me in a, a previous company for of mine. And I was like, Hey dude, I’m shutting in the marketing company. Get your license and, Love him to death, but you know, he, real estate didn’t work yet.

Andrew & Ally: Yeah. I mean, he’s still with us, but real estate isn’t like his fulltime thing. Oh. If he helps. 

Suneet: Oh yeah. Cool. 

Andrew & Ally: He would, he’d probably be better than us. Like Oh yeah. And could sell a lot of houses. He just, that that isn’t what drives him. 

Suneet: Totally And that’s all good too, right? Yeah. For people. so it was a little team.

Suneet: How many houses do you think you sold that year that Allie joined? 

Andrew & Ally: He doesn’t know. Listen, when we got married, I said to him, you know, like finances is something that you talk about before you marry someone. So I’m like, okay, how many houses did you sell last year? how much money do we have coming in?

Andrew & Ally: How many do you anticipate to sell? And he’s like, I don’t [00:11:00] know. We have money in our bank account. Yeah, 

Suneet: totally. That’s how it is. I don’t remember how many houses I sold, like 

Andrew & Ally: I think you were like million. 

Suneet: I have some really big numbers. I would be cooler if I did know. Right. 

Andrew & Ally: Like 7 million, 10 million, somewhere in there.

Andrew & Ally: Yeah. It was always a $10 million more producer. 

Suneet: Yeah. So you were making cool money, right? For a young couple, right? I mean, you guys were doing stuff and then Ally came in and what was like the first thing you did Ally when you joined and had left the other job? 

Andrew & Ally: Spreadsheets. Man. Spreadsheets. was so pissed.

Andrew & Ally: He was like, no more spreadsheets. So that was like another argument that we had. 

Suneet: But why was there a need for spreadsheets? 

Andrew & Ally: Well, because we weren’t tracking. No, nothing was being tracked. Well, it was, it was just being, tracked in, in here. Open my in head. You’re listening that it was a point at the head.

Suneet: Yes. So you instantly came in and said, we need to [00:12:00] start tracking stuff. 

Andrew & Ally: A hundred percent. 

Suneet: And. Why did you think that was important? 

Andrew & Ally: a few reasons. Because, when you’re stuck in like the day-to-day of real estate and you’re just like buying leads, buying leads, what’s coming in, you’re calling and calling and calling them, and then you’re not following up or having good systems in place, or you don’t know who’s coming into town like you are losing, like it’s, you’re, you’re wasting the money.

Andrew & Ally: So, 

Suneet: yeah. Where did you think. That idea came from, was it from your previous jobs? 

Andrew & Ally: Yeah, probably. Like I’ve always been like, 

Suneet: or was it outta curiosity? 

Andrew & Ally: I’ve just been like a sales cycle my whole life basically. 

Suneet: Oh, okay. So it was out of previous sales jobs where they had you tracking like at like the corporate sale jobs they have you tracking.

Suneet:  ’cause it works by the way, ladies in general. And I 

Andrew & Ally: wanna point out like we, had good conversion. Like we had good like tech. Essentially, totally. I just, you know, he was doing a great job. Okay. I’m not putting him down. He doing a great job. No, no, no, no. Like, and you know, not taking it that way, but like we were making money.

Andrew & Ally: And my, my thing is always like [00:13:00] sales was a cure all. So like 

Suneet: Totally. 

Andrew & Ally: I would just go. 

Suneet: Which you did too. 

Andrew & Ally: Yeah. I’d go out and see them. 

Suneet: Right. I mean, the only thing is like, it’s refinement. Yeah. Right. Like when sales are good, it is just refining everything. Right. Because with your spreadsheets, does that help improve the business?

Andrew & Ally: A hundred percent. 

Suneet: hundred percent yes. Because you had that fundamental skill. 

Andrew & Ally: And now I have a bunch of spreadsheets, and now he has a spreadsheet for spreadsheets, so you can click on all the other spreadsheets. 

Suneet: Yeah. I mean, you guys. I use, my life is out of spreadsheets. And dashboards. Right? I have Monday up right now, which is my, just my hub for all my spreadsheets.

Suneet: Not telling anyone you need to go on again Monday, but if you do, I have an affiliate code, so hit me up. Um, um, so, okay. Come in spreadsheets. Do you start selling some houses too? Ally? 

Andrew & Ally: No, to be honest, I don’t care if I ever sell a house. I’ve sold a couple. But what we’ve found [00:14:00] is that, it’s not good for him and I, for me to start getting into the, the contract negotiation because naturally.

Andrew & Ally: At any sales job, there’s always gonna be deals that you try to negotiate, but they don’t go through. And so when that happens, there’s always some sales pressure that happens with the sales person of like, oh my God, like I lost the deal. What can you to fix it? And so it caused a little bit of a rift with us.

Andrew & Ally: So we just kind of put the line in the sand of the definite pass torch of if someone’s ready to write a contract. There you go. You know, so doing from that point, forward. And so, but I, we kind of put together like some spreadsheets on when people were coming into town, where leads were coming from, how many leads were coming in, the lead conversion.

Andrew & Ally: We also started tracking, pendings, closed, what vendors we used, how many days it took to convert. And that was really, I think like an initial. Game changer. And we also started talking about stages, pipelines, where things were sitting, communication cadences, like I got into the weeds [00:15:00] bad. 

Suneet: Where were the weeds at?

Suneet: Were there podcasts, books, masterminds, webinars. 

Andrew & Ally:  Facebook groups. I feel like Facebook is Facebook groups. I think a little bit of, so before I was at the HOA job, I worked at a high rise Ocean front and we had a group sales department and there wasn’t really any sort of structure in place. And so I had kind of already had done that before where there was like no sales system in place.

Andrew & Ally: So I kind of took some of the things that I did there and Oh cool. And then re-implemented them and then I think. I mean, I de we definitely read books, listen to podcasts. we join Reside. We like, we like to work backwards too. He, at, in the beginning, he would get kind of frustrated with me because I’d pull up my iPad with my pencil and anybody that knows me knows I always have my iPad and my pencil.

Andrew & Ally: But, I would say to him, Hey, what, where do you wanna be? What are our goals? And let’s set those backwards. And so, yeah, do that. 

Suneet: That’s, 

Suneet:  so you had the experience and you talked about you guys like passed the torch when there’s a contract. What else did you guys, or how else [00:16:00] do you guys like separate the day to day of the real estate organization? Andrew, let me hear from Andrew Ali. 

Andrew & Ally: I know normally Tim talking then and now is a little bit different.

Andrew & Ally: So like when we first first started, like she was just getting me more appointments to do more deals. 

Suneet: So you were like a ISA? 

Andrew & Ally: Yeah. I was setting a lot of appointments. Yeah. And, and a great appointment setter. So now that we have a much larger team, a lot more of a, you know, maybe slightly sophisticated business like allie’s, more like director of operations.

Andrew & Ally:  you know, she’s meeting one-on-one with her agents a lot more so than I’m, in the office. And then if they need anyone in the field, I go out with ’em. Hey, you know, and open doors and write contracts and do those types of things. 

Suneet: so you are acting as the lead agent and Ally’s acting as the, the support.

Andrew & Ally: Correct. Yep. And then, you know, we’re both, you know, we’re both recruiting. And then when we meet recruits, we’ll meet them together [00:17:00] 99% of the time. 

Suneet: Fascinating. 

Andrew & Ally: We have to, what, what I’ve, what I found, we’ve found is that, when people know that they’re joining a team or there’s a husband and wife, team leaders, they will not join unless they meet both of you.

Andrew & Ally: Now, sometimes if the person’s desperate or maybe they don’t have a lot of like real estate experience, they’re not thinking it that way. But many people have said like, I would not choose to work with you until I met both of you and see how you guys work together. 

Suneet: Fascinating. I’ve never heard that. That is a writer downer.

Suneet: If you’re a husband, wife, team and recruiting and not having luck when you’re meeting just one-on-one, you may want to consider doing that. That is fucking fascinating. 

Andrew & Ally: Yeah. I think that, 

Suneet: is it Ross? I don’t think it’s true for Ross. 

Andrew & Ally: Well, I don’t have an accent like Ross, so Yeah, I mean I think that they probably true somewhat similarly.

Andrew & Ally: Us and I mean, it could be something with, the agent pool that’s available in our market. So like, you know, we are in a retirement market, so I [00:18:00] would say a lot of the agents that are typically approaching us are people that are like in their second wind. Like maybe they’re a real estate agent somewhere else and now fascinating.

Andrew & Ally:  or they worked a different sales job and then now they’ve kind of retired down here and they wanna do something because of 

Suneet: Sure. 

Andrew & Ally: So 50 sixties, whatever 

Suneet: so you guys meet the interviews 99% of the time with each other? 

Andrew & Ally: Yes. Yes. 

Suneet: Okay, good. So there’s that.

Suneet: When you say both are recruiting KFR, what does that mean? Go 

Andrew & Ally: Ally, definitely a lot more consistent at it than I am. 

Suneet: at what 

Andrew & Ally: she sends 

Suneet: at picking up the phone, 

Andrew & Ally: picking up all that, and, and she does at least five texts, outbound texts to data agents. okay. She was the one that implemented corded, you know, so she did those calls.

Andrew & Ally: She’s the one that, you know, kind of sorts the data. Mm-hmm. I kind of found out for me that I needed simplicity. So I actually downloaded a list [00:19:00] of people and I put ’em inside F and I’ve now started calling from F A strategic list, not just any list. Yeah. Yeah. So very strategic list. I also will say, look, you know, we, we grew kind of quickly when we partnered with Reside.

Andrew & Ally:  obviously no one has a good picker, you know what I mean? It’s like you never know if the agents can be good or not. And I think we focused really heavily on like that part of the business. And like my production slacked a little bit. So like, I don’t know, probably the last 30, 60, 90 days, I’m like, okay, I gotta do a little bit of production to keep the dollars coming in at least for a little bit more.

Andrew & Ally:  and for a second I was like, gosh, you know, man, recruiting just seems like another job, but like listening to, you and John and everybody that we have, it’s like, he did a Monday call where, you know, basically talked about every person that you add onto the team, like the dollar, right.

Suneet: Yes. 

Andrew & Ally: So I kind of implemented like a showing agent for me so that I could, that I could be in the office a little bit more. [00:20:00] And, I just started calling and you know, obviously we have our, you know, our script that we get from Reside and I’ve used that a lot, but like I had to create an opener that was Andrew.

Andrew & Ally: But 

Suneet: yeah, I saw you post that last 

Andrew & Ally: night. Yeah. And sometimes I get a little jelly of him because, he, before all this occurred, and we joined Reside, and we had the, you know, we started focusing on the team. He added every single real estate agent he added. Anybody, everybody. I only have like, I.

Andrew & Ally: Prided myself on, and I still kind of do on, like you could go on any of my 3000 friends and you could say, Hey Allie, how do you know this person? And I could tell you exactly how I know them when I met them. Everything about that person, because I only have friends and people that I know in real life.

Andrew & Ally: And so like as. Not 

Suneet: Andrew. He just added everything. 

Andrew & Ally: So like, I would get so mad, 

Suneet: dude. Me too. 

Andrew & Ally: You know, we post this podcast stuff and like, I’m, I’m slaving to get this podcast together. And then he shares it and then all of a sudden these agents are like, Hey, Andrew, [00:21:00] saw your podcast. That’s super cool. Can we talk about joining the team?

Andrew & Ally: And I’m like, I’m doing texts. I’m doing all this other stuff. 

Suneet: You got text messages like that already. 

Andrew & Ally: He gets message, he gets from the podcast Recruiting. I get none. Everybody always gets to him 

Suneet: from the podcast. You’re getting inbound recruiting. Yes 

Andrew & Ally: you 

Suneet: are. Yes. All frigging ready. 

Andrew & Ally: Yes. We put out some really good content five, six episodes ago.

Andrew & Ally: This is the key to it. If, if you’re listening and you think about doing a podcast. Do it, do it ugly. Right. And then the ebook, but do a lot of it. The eBooks have been really good. So we have a Facebook group and then we do the ebook. So for every episode of our podcast, we do an ebook, and then we have the ebook on the go high.

Suneet: I’m so proud of you guys for saying that. Thank you. Good job. Good job Burnett. Good job. 

Andrew & Ally: So then we do the go high level page, right? 

Suneet: Oh, you’re saying all my favorite 

Andrew & Ally: words today. Look, gold stars. Gold stars. I’m going there. I’m, I’m going to the next one. And [00:22:00] then you put them on the sun drip.

Andrew & Ally: So that’s, 

Suneet: and that’s been working. Wow. 

Andrew & Ally: It’s been working. And listen, I saw someone at the office the other day and they said, oh, I saw your ebook where you did a podcast with Sandy Alpine, and that was so cool. I downloaded it and sent it to three other agents. And the other thing I wanna add to that, so like, as we’re recruiting, and I kind of heard this from a, at the Tahoe event, said that adding people on Facebook is a, is a money generating activity.

Andrew & Ally: So when I’m calling people, I’m instantly adding them on Facebook. So by the time we meet, they know a little bit about me and Ally and we’re writing into our podcast group. That’s the, that’s the second part too on there. And we’re obviously trying to post a little bit more. He does a great job posting and I just, I’m riding his coattails on social media like no other.

Andrew & Ally: He tags me on all of his stuff, but he gets a lot, you get a lot of inbounds, like I would say you’ve probably [00:23:00] in the last six months got like 15 to 20 inbound recruiting messages. People. Messaging. 

Suneet: Messaging from social and from the podcast and all this emails that 

Andrew & Ally: you’re doing. That’s, it’s always him.

Andrew & Ally: I’m like, can’t one person ask this, 

Suneet: dude, that’s so joke. Great job. I mean, you could get more so you better. But that’s a good start. Yeah, that’s a 

Andrew & Ally: good, and 

Suneet: I, because that’s really great. Period. Yeah. Got a dog. Shit. Good. That’s so good. What a brighter downer. So the podcast has a Facebook group and then you scrape every podcast and make it into a ebook.

Andrew & Ally: It’s gotta be good. It can’t be like at first our, we have VAs we work with and they’ll take the content from the episode and then they’ll add more. I’ll tell them tips, add more. But it’s gotta be good. It’s gotta be dense. It’s gotta be stuff that they like wanna print out, put on their desk. 

Suneet: Yeah, I mean, my input on that is.

Suneet: I would try, and maybe you [00:24:00] do this, I haven’t seen it. This is the first time I heard of this, is I would try and make the ebook not like the podcast. Not relevant to the podcast itself, but just relevant to the content in the podcast. 

Andrew & Ally: it’s kind of kind of like that. So like Sandy McGalin, we just talked about hers.

Andrew & Ally: So like in her, she talked about like 75 hard and things that she does with her agents, and then she sent over her 75 hard. Checklist. And so the ebook has a 75 hard day checklist, plus has like a track plus has like her information. We have affiliate links, all stories. Oh yeah. I was trying to get some affiliate money.

Andrew & Ally: We did one with Ross Hardy. We put his affiliate links in there. We need to reach out to ’em and see if we got any money off our ebook. 

Suneet: Yes. Good. I mean, speaking of books, have you guys got team leader secrets yet? 

Andrew & Ally: Oh my God. You’re not ordered it and in. Because Elliot just ordered her something off Amazon and I didn’t check the address.

Andrew & Ally: I sent her a birthday. So I’m gonna, I’m, we’re supposed to be there for Easter, so I’m gonna [00:25:00] read it then. 

Suneet: Okay, cool. Yes. And I’ll give you guys an autograph, two autograph copies when we get down to, down to Florida. At least. I think it’s two. Maybe I’ll give you at least one autograph. We’ll copy then And if, and if I need to give you two, then we’ll figure it out.

Suneet: That’s okay. I have to get ’em off Amazon too, right? It’s not like I have a box like in my wallet. I gotta get it off Amazon. 

Andrew & Ally: You better make your own Amazon affiliate link so you can get a little bit of money back. 

Suneet: Yeah. Well, yeah, that’s okay. That’s okay. the book is sold, today is February 20th. The book’s been out for like a week and a half.

Suneet: It sold over 1200 copies. 

Andrew & Ally: Dang. 

And 

Andrew & Ally: how many were your aunt? Just kidding. 

Suneet: probably one. 

Andrew & Ally: That’s awesome. 

Suneet: I was hella surprised. I was talking to John last night. I was like, bro, 1200 he is all What? 

Andrew & Ally: That’s awesome. Yeah, that was super cool. 

Suneet: Somebody bought a big box. I don’t know, but it doesn’t tell me that, 

Andrew & Ally: John bought like 10 of them.

Suneet: No, he didn’t. No, he probably bought none. [00:26:00] Right. But, um, but, um. no, I’m kidding. recruiting. You guys are both doing it. What else is like. With the leads. How do you guys approach like the buyer and seller leads? Are you both working those two? 

Andrew & Ally: Oh yeah. 

Suneet: What does that look like, Allie? 

Andrew & Ally: Well, here, I’ll talk to what happens after the lead comes in because Andrew does all the techie stuff on getting, getting the leads in.

Andrew & Ally: I just had like one really good idea in the beginning and then he just figured out all the pieces. but I mean, we have pa smart list, we do money time shifts. 

Suneet: do you work money time 

Andrew & Ally: shifts? Yeah. We work in the weeds with the agents. 

Suneet: But then you don’t take. The, the appointments you give ’em to Andrew?

Andrew & Ally: yep, that’s right. Yep. And I just explained to them every person that we talk to on the phone, we say, you know, Hey, listen, my name’s Allie Burnett, my husband, his name’s Andrew Burnett. We have the top producing team at the largest brokerage here in Norry County. Looking forward to helping you. just so you, you kind of know, whenever you’re ready to look at a house, my husband Andrew’s gonna show you.

Andrew & Ally: We have four kids. And so I gotta drag all these kids all around the world. but I’ll eventually meet you along the way. People are fine with that. 

Suneet: [00:27:00] Hey, that’s such a good script. Sounds like you may have said that a couple times, ally 

Andrew & Ally: Once or twice, but it’s true. I mean 

Suneet: that’s the thing. The best scripts are true.

Suneet: If you gotta make up some shit to sell something, you might get sued, especially in real estate. 

Andrew & Ally: Andrew will bring me up if, if, it’s gonna be like a win, you know, if he thinks that the client will, you know, be excited to see me for whatever reason. 

Suneet: got it. Okay. So what advice do you guys have to couples thinking about joining forces in real estate business?

Andrew & Ally: Yeah. So, all right. Couples wanting work together at. And just do, do it. And a allow of the other person, do what they’re good at, and each person stay in your, in your lane, and then talk at the end. 

Suneet: And what advice do you have far team leaders already working with their spouse? 

Andrew & Ally: I would say, [00:28:00] I’ll look him deeply in the eyes when I say this.

Andrew & Ally: Remember your spouse’s heart and that they love you, and when they bring up an idea, it’s because they love you in the business. Right, honey? Yeah. 

Suneet: That’s super good. 

Andrew & Ally: Yeah. 

Suneet: Like it is not a critical thing, it’s a business thing. 

Andrew & Ally: Oh yeah. Sure. 

Suneet: Right. Yeah. I think that’s super important. Now, what advice from each of you do you guys have for team leaders, period, listening to this?

Suneet: you know, KFR, just key 

Suneet: KFR 

Andrew & Ally: recruiting. And I mean, I, I think too, like make sure you’re plugged into other team leaders. Other people have already done it. We turned our wheels, wasted money, like did all this random stuff, trying to figure it out on our own. And a lot of it was good.

Andrew & Ally: Like when we joined Reside, like. Good. But if it was good, but like it took us way longer. So path of least resistance is joining Reside and coaching with me. 

Suneet: Yeah. Well, my list is full, but joining [00:29:00] Reside for sure, you can get on my wait list. how about you, Andrew? 

Andrew & Ally: I, I think you, you gotta pick something that you’re gonna do and stick to it, right?

Andrew & Ally: So like, oh yes, in recruiting, if you’re gonna do the texts, you gotta do the texts consistently. If you’re gonna do the calls, do the calls consistently. If you’re gonna post on Facebook, do it consistently, you know, so like, I think also having systems are huge, 

Suneet: huge 

Andrew & Ally: leverage ai. It’s so good. and if one doesn’t do it, check out another one.

Andrew & Ally: So like I put a post on Facebook today that I used chat GBT lot because, you know, that was the first one I used and. It didn’t do what I wanted this morning, and I went to Gemini and it was awesome, right? So yes, you know, leverage, obviously coaching’s huge, you know how, and we leveraged that even with agents.

Andrew & Ally: So I, I proudly share, I don’t know everything. but I’m a learner and I, and I think learners are. 

Suneet: Mm-hmm. 

Andrew & Ally: as saying I heard a [00:30:00] long time ago, and it, and it, and it’s true. So, you know, we tell our agents, Hey, like our coach, you know, ran the top team in California, did a billion dollars in sales, and they’re like, what?

Andrew & Ally: In one year? In one year? You know? So, yeah. You more than one year. And, and I explain that, you know, this, we’re.

Andrew & Ally: That’s working for tons of teams across the country in lots of different markets. just do the work. 

Suneet: Just do the work. What’s something cool you’re using AI with right now, Andrew, because I know you’ve been doing some cool shit. 

Andrew & Ally: Yeah. okay, so I shared this the other day. I don’t watch tv.

Andrew & Ally: kind of weird, I guess maybe not, but I watch way too much TikTok and of course my algorithms filled with what I wanna watch. if I find, if I run across something on TikTok that I would like to share with my audience on Facebook. I, I get the transcripts and then I put it into A GBT and it, and it creates a post for [00:31:00] me.

Andrew & Ally: Mm-hmm. I read over it and I slap it on Facebook 

Suneet: and that’s working. Good for engagement. 

Andrew & Ally: Working good for engagement. It definitely helps, you know, fill in some posts. It’s something my whole posting strategy, but definitely helps. we just added in iMessages into our CRM. That hasn’t. 

Suneet: Okay. You got blue text 

Andrew & Ally: that has AI component in it, and that’s working really well.

Andrew & Ally: We just, um, one tactical, like real estate thing that we started doing with AI is, we had somebody that wanted to go look at a bunch of different places and honestly, like we’re not tour guides. So, I put together like these are the, this is the criteria of the different things this person’s looking for in the neighborhoods and put together, 

Andrew & Ally: What type of community, what amenities are available and the address to the front of the community. And then I pulled it, confirmed it, whatever, looked at the MLS, and then I took that and I put it and I said, put this into it. 

Suneet: You put it where? 

Andrew & Ally: Chatt. And then I put it, okay. And then I put a prompt [00:32:00] that said.

Andrew & Ally: take these communities and put them in a drivable Google Maps route from north to south, and then mm-hmm. Uploads a file and then you upload that file to Google Maps, and then you send the link to the client 

Andrew & Ally: That’s been good. 

Suneet: What is your social strategy? 

Andrew & Ally: I definitely do one post a day, around religion, you know, that’s important to us.

Andrew & Ally: I try to do at least one post today about my family, my wife, my kids, my dog. You know, something personal. And then I always do one post day, or at least around business, recruiting, doing our dials, buying rental houses, like whatever we’re doing. and that’s the minimum. I’m really trying to be like five or six a day, five or six posts a day.

Andrew & Ally: I get to that probably four days a week, five days a week. And then, you know, the weekends hit and I got four kids and I’m like, I wanna put, 

Suneet: yeah. But the engagement’s down on weekends anyways, so it doesn’t matter. 

Andrew & Ally: Good to know. 

Suneet: Right. And something also about. [00:33:00] Five, six posts a day. The best way to do that is to get with some colleagues and you guys share each other’s posts, so you’re still hitting those number of posts, without having to be so creative.

Andrew & Ally: And I want to add this too. So like when I created this GBTI literally took all the Facebook pages of all the reside coaches. I copied the link and I put it into it and had chat GBT crawl it and said, Hey, I want you to post like these guys. 

Suneet: Wow. 

Andrew & Ally: What’s that saying? Flag? Uh, copying flag. What is it? 

Suneet: I only know one of them who got 37 million views last month.

Suneet: I don’t know.

Andrew & Ally: Funny. 

Suneet: It’s a, it is a different, uh, strategy though. Okay, good. So if somebody wants to send you guys a referral or learn more about everything you’re doing, how should they get ahold of you? 

Andrew & Ally: Call Allie. [00:34:00] (843) 771-5353. That’s his number. That’s my number. Yeah. 

Suneet: That’s what I figured. Yes. Good. And you know what, I do wanna give a shout out to you guys ’cause you guys are curious and learners and it shows, right?

Suneet: And you. Are, not like this egotistical driven real estate team, which is really refreshing in any kind of industry. So keep it up, 

Andrew & Ally: Thank you. 

Suneet: Yes. Thank you, Sydney. You’re so terrific. That’s 

Andrew & Ally: what she said.

Andrew & Ally: Keep the compliments coming. What else do you love about us,

Suneet: you guys? Um. Make sure you check out the other episodes with Allie and Andrew by themselves and then you know, you get the full perspective. These guys are doing big things. Definitely a team to look out for in the coastal Carolinas. And if you did get something out of this episode, which I know you did, ’cause they dropped some fire, that recruiting thing with a ebook alone.

Suneet: Dumb. Good. That’s so good. [00:35:00] So good. So, um. Make sure you like, subscribe, ring that bell, whatever it is you do in whatever platform, and we’ll see you in the next episode of the Reside platform.