What happens when the person running your brokerage has never sold a home? Suneet sits down with Lisa Gengelbach, Vice President of Operations at Key Associates Signature Realty, who helped...
Most teams are converting internet leads at 1 to 1.5% when the real ceiling is closer to 9 or 10%. The gap isn’t about lead quality. It’s about response time,...
Michelle Williamson started her real estate career in 1999 in a small rural Florida county, homeschooling her kids during the day and working listings the moment her husband got home...
Lauren and Brooke sit down to break open the exact event playbook they teach inside the Reside engine group, and they pull no punches. If you’ve ever hosted a client...
Most agents do not lose their business because the market went quiet. They lose it because the pipeline went quiet first, and nobody wants to say that out loud. Lauren...
Most team leaders think the fix for flat production is simple. Hire more agents. In this episode Brooke and Karlton Utter from Reside sit down to push back on that instinct and explain why so many teams are quietly solving the wrong problem. They get honest about the real difference between a hiring problem and a development problem, and what it actually costs you when you confuse the two. Karlton walks through how to reverse engineer a production goal into the exact hires you need, why recruiting without a real support system is unfair to the agents you bring on, and how the right onboarding experience sets the tone from day one. Brooke shares what she sees inside teams every single day, from rosters full of agents who have not logged in for a month to piles of leads that never get touched. Together they dig into accountability that actually sticks, the one on one conversations that move the needle, and the patience it takes to give a new agent a real first year ramp up. If you have ever looked at your roster and wondered who you would trust with your next big referral, this conversation is for you. Chapters: Links and Resources: Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share?...
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