Why Most Real Estate Accountability Groups Fall Apart (and How to Fix Yours) with Anna Pisarski

September 9, 2026

Anna Pisarski got her real estate license at 19, and ten years later she is a licensed broker, Director of Agent Support and Development at The Courtney Group in Reno, Nevada, a competitive bodybuilder, and the agent behind an Instagram account pulling hundreds of thousands of views a month. In this episode, Suneet sits down with Anna to unpack why most agents have social media backwards. Her argument is simple: if anyone in your sphere is not using you as their realtor, you do not have a lead generation problem, you have a conversion problem. Anna explains how she treats Instagram as a CRM for her sphere instead of an influencer play, why she runs two accounts when everyone says you should not, and how she decides which content actually builds trust versus just juicing the algorithm. Suneet shares the AI driven analytics system he uses to track every post across every platform, plus the scheduling workflow that lets one piece of content work across Instagram, YouTube Shorts, and TikTok. The conversation then shifts to leadership. Anna breaks down how The Courtney Group coaches agents through the messy middle, what the second 90 days should look like, and why their six week accountability groups came back as the top rated item in every agent’s midyear review. She closes with the mindset that keeps her locked in (time under tension, ruthless self accountability, and getting the hard stuff done before the day starts) along with what it means to take over a top producing team from her mother, Kathy Courtney, as Kathy heads into her final two years. If you lead a team or own a brokerage and want your agents posting with purpose and holding themselves accountable, this one is for you.

Chapters:

(00:00:00) You don’t have a lead generation problem, you have a conversion problem
(00:04:50) Licensed at 19: surviving the real estate rollercoaster as a teenager
(00:07:05) Coaching agents through the messy middle and the second 90 days
(00:12:50) Why Anna runs two Instagram accounts (and why it works)
(00:14:35) Social media is a CRM for your sphere, not a lead gen tool
(00:18:05) Tracking every post with AI to find the patterns that work
(00:20:55) Instagram vs Facebook vs TikTok vs YouTube Shorts for realtors
(00:25:55) Accountability through self discovery and running accountability groups
(00:29:45) Grit, time under tension, and what keeps Anna locked in
(00:34:20) Taking over a top producing team and advice for team leaders

Links and Resources:

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