Using YouTube, Zillow Flex & Indeed to Build a Powerhouse Real Estate Team with Ross Hardy

Suneet sits down with Ross Hardy, leader of the Hardy Team in Spring Hill and Brooksville, Florida, and coach at Reside Platform. Ross shares his journey from skeptic to believer in simple recruiting tactics, reveals how his team dominates with Zillow Flex and YouTube, and offers no-nonsense advice for team leaders looking to scale their businesses.

Chapters:

• 00:00:00 – Welcome and Intro
• 00:04:46 – Top Recruiting Lever: Indeed Ads
• 00:09:37 – First Recruiting Advice for Coaching Clients
• 00:11:14 – The One Minute Email Tip Strategy
• 00:19:09 – Lead Generation: Zillow Flex as Top Source
• 00:22:56 – YouTube Strategy and Getting Started
• 00:24:00 – YouTube Content Strategy: Hyper-Local and Neighborhood Tours
• 00:28:41 – The Builder Story: Impact of YouTube Presence
• 00:32:57 – Scaling YouTube and Building the Ecosystem
• 00:33:22 – Lead Source Recommendations for Team Leaders
• 00:35:45 – Team Leadership Advice: Not Everyone is You

Links and Resources:

• Ross’s YouTube Channel – Life in Spring Hill Florida –
• Ross Hardy on Instagram – (@rosshardy81) 
• The Hardy Team: https://www.hardyrealtor.com/
• Reside Platform – https://resideplatform.com/

Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!